Mumbai: DBS Bank India has unveiled a new integrated brand campaign anchored in the message “The right choice is right in front of you,” reinforcing its positioning as a trusted banking partner in the country.
Fronted by filmmaker and choreographer Farah Khan, the campaign film follows her search for the ideal cast for her next big advertisement. Guided by attributes such as credibility, global recognition, and inspiration, her journey leads her to some of India’s top badminton players, including Lakshya Sen, Satwiksairaj Rankireddy, Chirag Shetty, Treesa Jolly, and Gayatri Gopichand.
The film highlights how qualities such as discipline, consistency, and global achievement mirror the values customers seek in a banking partner. Through this narrative, the campaign underlines that when decisions are guided by trust and a proven track record, the right choice becomes instinctively clear.
Drawing from its Singaporean heritage and over three decades of presence in India, DBS continues to emphasise its global credibility combined with local expertise. The campaign reflects the bank’s effort to simplify customer decision-making by reinforcing reliability and trust.
Commenting on the campaign, Gaurav Rajput, Managing Director and Head, Group Marketing and Communications, DBS Bank India, said, “This campaign reflects how we approach banking at DBS Bank India. We combine the strength and global standards of Asia’s Safest Bank with deep local expertise in India to deliver experiences that customers can rely on. When trust and dependability are consistent, the choice of a banking partner feels effortless. This reassurance is central to our ‘Live More, Bank Less’ philosophy, which focuses on making banking simpler and more seamless for our customers.”
Created in partnership with Leo India, the campaign leverages understated humour and relatable storytelling to stand out in the financial services category. Farah Khan’s signature style, combined with the presence of leading badminton athletes, aims to create an authentic connection with audiences.
The campaign will be rolled out across television, print, out-of-home, digital, and social media platforms, supported by internal engagement initiatives. It will be live across 14 key cities, including Mumbai, Delhi, Chennai, Bengaluru, and Hyderabad, ensuring widespread reach and visibility.
