Bangalore: Amazon India has announced the launch of its Tech Influencer Program (TIP), aimed at enabling content creators to leverage the growth of online shopping. The program, unveiled at the Amazon Best in Tech Awards in New Delhi, provides creators with tools and resources to produce content that helps customers shop for products such as smartphones, laptops, cameras, and more. TIP also allows creators to monetize their content while simplifying the shopping experience for their followers.
“Creators are at the heart of how customers discover, research, and purchase products today,” said Nidhi Thakkar, Head of Creators Program, Amazon India. “With the Tech Influencer Program, we are doubling down on our vision to empower creators to succeed while helping customers make more informed purchase decisions and ensuring a smoother shopping experience.”
Built around the needs of both customers and creators, Amazon’s Influencer Program now has over 1 lakh creators across categories such as technology, fashion, lifestyle, parenting, and fitness. The program offers creators editorial freedom to produce tailored affiliate content, fostering authentic engagement with their audiences. Creators can amplify their content on Amazon.in and expand their reach nationwide. Popular creators, celebrities, and experts including Sameera Reddy, Rajiv Makhni, and Ankur Warikoo are part of the program, engaging directly with their communities through Amazon.in.
The Tech Influencer Program equips tech creators with early access to product launches and deals, a competitive commission structure for driving conversions, advanced training, exclusive affiliate tools, and strategies to maximize reach. TIP also provides access to brand collaborations, monetization opportunities, workshops, special events, and networking with peers, brands, and Amazon leaders—creating a powerful launchpad for India’s tech creator economy.
Amazon continues to strengthen its creator ecosystem in India through initiatives like Amazon Live, Amazon Influencer Program, Creator Central, Creator University, Elevate, and Creator Connect, offering creators platforms to learn, engage, and grow.
