Wednesday, April 29, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Analysis

Inclusive practices boost women’s productivity, loyalty, and motivation in organizations

by MN4U Bureau
April 26, 2024
in Analysis
Reading Time: 3 mins read
A A
Inclusive practices boost women’s productivity, loyalty, and motivation in organizations
Share Share ShareShare

Mumbai: The fourth edition of Deloitte’s Women @ Work: A Global Outlook continues to examine some of the critical workplace and societal factors that have a profound impact on women’s careers.

Inclusive practices make a concrete difference: On a scale of 100, women working for Gender Equality Leaders (GELs)* scored their loyalty at 76, productivity at 75, and motivation and sense of belongingness at 71. These women professionals are far more likely to recommend their organisations to other women, feel far more satisfied with the mental health support extended to them, and feel more comfortable talking about their mental health in the workplace. They are also much more optimistic about their career prospects and confident that being a woman is not a disadvantage in their organisation. Women working for “laggards” perform significantly poorly on all these parameters.

“Much has been said about the business case for inclusive practices. These findings corroborate that point of view with hard facts. If an organisation truly wants to grow, all its people need to be able to put their best foot forward. When your policies targeted at growing the careers of women professionals translate into action, you will be much better placed to grow, because you’re getting the best perspectives and a driven, gender-diverse workforce. Moreover, and importantly, you’re nurturing a nourishing and safe workplace,” says Saraswathi Kasturirangan, Chief Happiness Officer, Deloitte India.

Priority areas for organisations in India

As organisations gear up to become GELs, the Women @ Work report shines the spotlight on the top priorities:

Return-to-work approaches need to factor in unique situations: The transition to full-time work has resulted in difficult adjustments for many women professionals. Forty-one percent have asked for a reduction in their hours, 31 percent say it has negatively impacted their mental well-being, and 36 percent think less of their employer. These parameters are better for those who are returning to the office in a hybrid setup.

Organisations need to be more supportive of professionals as they harmonise work with life commitments: As with their global counterparts, nearly all women in India (96 percent) believe that requesting or taking advantage of flexible working opportunities will affect their career progression. Ninety-one percent feel they can’t talk with their managers about challenges with work/life balance and 94 percent don’t think their workload would be adjusted accordingly if they were to take advantage of flexible working opportunities.

Male professionals need to be encouraged to share the load at home: Women in India are still shouldering the bulk of the responsibility when it comes to childcare and caregiving for adults. The instances where the partner shoulders these responsibilities or where there is an equal split are higher when the woman is the primary breadwinner. Even in such situations, there is a far higher reliance on paid help in India than with global counterparts (31 percent in India vs. 6 percent globally).

“An oft-neglected area with inclusive practices is getting your male professionals to be better allies, at work and home. Policies related to parental care and adult caregiving need to reflect this expectation. Keeping with the higher trust placed in paid help for childcare in India, organisations could amplify their day-care provisions with facilities like nanny reimbursement” opines Saraswathi.

46 percent of Indian respondents cited personal safety at work or when travelling to/from work as a top concern: A little over a quarter of respondents feel that they could be attacked or harassed due to the location or neighbourhood of their workplace. Although to a lesser degree, other concerns are related to harassment or uncomfortable behaviour by clients, harassment while travelling to work, and harassment by a colleague.

Saraswathi emphasises, “Furthering the equal participation of women in our workforce goes well beyond the four walls of the office, and some of the priorities would include change in behaviour. It is important for organisations to call out undesirable behaviour such as micro-aggressions and gender-bias. It is also important to focus on areas that may feel like they’re beyond the organisation’s control, which nevertheless need investment of best possible efforts. For example, extending the zero-tolerance policy for bad behaviour by colleagues to vendors / customers as well; a night-time travel policy where there are safeguards for women professionals; and sensitisation training that covers allyship in general, instead of just as a rule at the workplace.”

Tags: Deloittegender equalitySaraswathi Kasturirangan

RECENT POSTS

73% of Power Partners exceed ROI expectations, far ahead of 22% of peers: Report
Analysis

73% of Power Partners exceed ROI expectations, far ahead of 22% of peers: Report

April 29, 2026
0

San Jose: The CMO Council, in partnership with WongDoody, has released its latest global research report, “Marketing’s Power Partners: AI and...

Read moreDetails
IPL 2026 Ads Split: Ecom Leads CTV with 39%, Mouth Fresheners Top TV at 14%
Analysis

IPL 2026 Ads Split: Ecom Leads CTV with 39%, Mouth Fresheners Top TV at 14%

April 28, 2026
0

Mumbai: The first 31 matches of IPL 2026 highlight a sharp divergence in advertising strategies across Connected TV (CTV) and...

Read moreDetails
Blue-collar hiring drops 1.52% during IPL despite massive ad spend: WorkIndia
Analysis

Blue-collar hiring drops 1.52% during IPL despite massive ad spend: WorkIndia

April 27, 2026
0

Mumbai: WorkIndia, a platform for blue and grey collar hiring, has released new data indicating that the Indian Premier League...

Read moreDetails
Annual patent filings worldwide exceed 3.5 million; trademark filings surpass 15 million annually: World IP Day 2026
Analysis

Annual patent filings worldwide exceed 3.5 million; trademark filings surpass 15 million annually: World IP Day 2026

April 27, 2026
0

Hyderabad: On the occasion of World Intellectual Property Day, the growing role of blockchain technology in safeguarding digital intellectual property...

Read moreDetails
WARC
Analysis

Nearly 45% of employed consumers are concerned about their job security: WARC Report

April 23, 2026
0

Mumbai: WARC has released its 2026 Global Consumer Trends Report, highlighting how financial pressures and geopolitical uncertainty are reshaping consumer behaviour, with...

Read moreDetails
Human-Led
Analysis

Ipsos unveils ‘Human-Led, AI-Accelerated’ Model; introduces Digital Twins, EDGE Framework for faster insights

April 23, 2026
0

Ipsos has unveiled a new qualitative research paradigm through Ipsos UU, combining human intelligence with artificial intelligence to deliver faster,...

Read moreDetails

LATEST NEWS

Flipkart appoints Sharayu Jadhav and Varun Gupta in key roles

Flipkart appoints Sharayu Jadhav and Varun Gupta in key roles

April 29, 2026
Lacoste unveils refreshed visual identity rooted in heritage and modern French elegance

Lacoste unveils refreshed visual identity rooted in heritage and modern French elegance

April 29, 2026

ANALYSIS

73% of Power Partners exceed ROI expectations, far ahead of 22% of peers: Report
Analysis

73% of Power Partners exceed ROI expectations, far ahead of 22% of peers: Report

April 29, 2026
0

San Jose: The CMO Council, in partnership with WongDoody, has released its latest global research report, “Marketing’s Power Partners: AI and...

PEOPLE

Flipkart appoints Sharayu Jadhav and Varun Gupta in key roles
People

Flipkart appoints Sharayu Jadhav and Varun Gupta in key roles

April 29, 2026
0

Bengaluru: Flipkart has announced the appointment of Sharayu Jadhav as Vice President, Legal, and Varun Gupta as Vice President, Corporate...

MARKETING

Lacoste unveils refreshed visual identity rooted in heritage and modern French elegance
Marketing

Lacoste unveils refreshed visual identity rooted in heritage and modern French elegance

April 29, 2026
0

Delhi: Lacoste has introduced a refined evolution of its visual identity, reinforcing its heritage while embracing a contemporary expression defined...

Subscribe to Newsletters

ADVERTISING

Omnicom’s Q1 revenue surges to $6.2 billion on IPG integration, margins stay flat
Advertising

Omnicom’s Q1 revenue surges to $6.2 billion on IPG integration, margins stay flat

April 29, 2026
0

Mumbai: Omnicom Group reported a strong start to the year, with first-quarter revenue rising sharply following the inclusion of Interpublic...

PRINT

Kaacon Sethi Retires as CMO of Dainik Bhaskar Group After Nearly 12-Year Stint
Print

Kaacon Sethi Retires as CMO of Dainik Bhaskar Group After Nearly 12-Year Stint

April 3, 2026
0

Mumbai : Kaacon Sethi has stepped down from her role as Chief Marketing Officer at Dainik Bhaskar Group, bringing to...

AUTHOR'S CORNER

₹2 Lakh Crore Spent Annually. ₹30 Crore Lost Every Day. And the Industry Is Either Not Watching (Or) Not Talking
Authors Corner

₹2 Lakh Crore Spent Annually. ₹30 Crore Lost Every Day. And the Industry Is Either Not Watching (Or) Not Talking

April 29, 2026
0

Two months ago, this publication carried an analysis of India's digital ad fraud losses the scale, the sectors most exposed,...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

DigiStreet Media wins brand identity mandate for Dharav High School under RJ Corp legacy

DigiStreet Media wins brand identity mandate for Dharav High School under RJ Corp legacy

April 29, 2026
Flipkart appoints Sharayu Jadhav and Varun Gupta in key roles

Flipkart appoints Sharayu Jadhav and Varun Gupta in key roles

April 29, 2026
Lacoste unveils refreshed visual identity rooted in heritage and modern French elegance

Lacoste unveils refreshed visual identity rooted in heritage and modern French elegance

April 29, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.

Skip Ad