Bengaluru: Amazon has announced the expansion of Amazon Now, its ultra-fast 10-minute delivery service, to select parts of Mumbai. With this launch, customers in Bengaluru, Delhi, and now Mumbai can order thousands of everyday essentials delivered within minutes.
To support the service, Amazon has already set up over 100 micro-fulfillment centers across the three cities and plans to add hundreds more by the end of the year. Amazon Now’s curated selection spans groceries, personal care, beauty products, electronic accessories, small appliances, baby products, pet supplies, and last-minute festive essentials, ensuring convenience for a wide range of daily needs.
Talking about the milestone, Samir Kumar, VP and Country Manager, Amazon India, said, “We launched Amazon Now in Bengaluru earlier this year, delivering essentials in just 10 minutes. The response has exceeded our most optimistic expectations, with daily orders growing at 25% month over month and Prime members tripling their shopping frequency after they begin using Amazon Now. Driven by this success, we’ve expanded to over 100 micro-fulfillment centers and plan to add hundreds more across Bengaluru, Delhi and Mumbai. With our robust operations infrastructure, we’re enabling faster, more convenient shopping across a vast selection as we head into the festive season – delivering essentials in minutes, groceries and over 40,000 items within hours, and millions more the same or next day.”
Amazon Now leverages strategically located micro-fulfillment centers, which are compact, technology-enabled facilities designed exclusively for ultra-fast deliveries. By positioning essential inventory close to customer neighborhoods and using advanced systems to map hyperlocal demand, Amazon ensures maximum speed, efficiency, and safety.
The expansion further strengthens Amazon’s promise of offering customers the widest spectrum of fast delivery speeds – from essentials in minutes, groceries and 40,000+ items in hours, over a million items on the same day, to more than 4 million items delivered the next day. Prime members continue to enjoy unlimited free and fast deliveries across these categories.
Amazon Now will continue to roll out to more neighborhoods in Bengaluru, Delhi, and Mumbai, with plans to enter additional cities in the coming months. Customers can check service availability by visiting the Amazon.in app and looking for the ‘10 mins’ icon on the top banner.
