Mumbai : Aidem Ventures, an independent media consulting and marketing company has been mandated to handle ad sales for Amrita TV, a Free to Air, Malayalam General Entertainment Channel. Formed in 2005, Amrita TV is one of theearliest players to launch and develop the Kerala General Entertainment market. The channel stands apart in terms of delivering family based and value driven quality programs. Apart from leading DTH services like Sun Direct, Tata Sky, Dish TV etc, the channel is also available on leading cable networks like COA Kerala, ACV,Siti, Den and many more.The channel also has its presence in the global market and is Free to Air across Australia, Singapore, Middle East, Europe, UK, USA, Canada and South Africa.
Jayakesh Nair, COO, Amrita TV states, “We have developed a new content strategy for Amrita TV. The channel is all set to present a variety of exquisite programs in 2018. Aidem’s knack of positioning channels in the advertiser market is remarkable.They establish a win – win scenario for both advertisers as well as the channel. I am sure this collaboration will help us exhibit Amrita TV’s potential as a valuable advertising platform.
Karan Gupta, MD, Aidem Ventures says, “At Aidem Ventures, we have always created success stories for the channels we have been assigned. It’s an honor to become the exclusive partner of Amrita TV. In the last couple of years, we have been extremely focused on building up our regional bouquet on a Pan-India basis. Equipped with a strong distribution and new content strategy for the coming year, we are confident of the channel’s success in the entertainment space.
Alok Rakshit, President, Aidem Ventures adds, “Amrita TV gives us an in-depth access to the Kerala market, further enhancing our overall sales bouquet for the benefit of advertisers and agencies. Besides, the association will also help Amrita TV to effectively leverage our domain knowledge, revenue management skills and industry relationship, thereby making it a mutually beneficial arrangement”.
Aidem has an in-depth experience of the southern market and has helped turnaround the revenues of Jaya TV Network, Flowers TV, Kasthuri TV Network andMi Marathi to name a few. In addition to Amrita TV, Aidem currently represents around 15 different partners across the market with successful and popular brands like Bhojpuri Cinema, Dangal, Kolkata TV, Kolkata Live, Music Fatafati, APN News, NaapTol and Box Cricket League.
Aidem Ventures also represents eBus in India with an aim to offer a complete solution for digital distribution and management of television commercials to advertisers, agencies, media owners, content producers and broadcasters.