Mumbai: Direct selling FMCG company, Amway India, has signed versatile actor Farhan Akhtar as the brand ambassador to promote vitamins and dietary supplements, the Nutrilite range of the products.
Speaking on the occasion, AnshuBudhraja, CEO, Amway India, said, “Studies in India indicate that nine out of 10 Indians consume less than adequate protein daily. The fact is that majority of people are not consuming the World Health Organization’s minimum recommendation of five servings (400 grams) per day of fruits and vegetables thus missing out on important nutritional benefits. This indeed is a matter of concern. We needed a strong and credible face who could help people understand the role of supplementation in addition to balanced diet and exercise as part of leading a healthy lifestyle. Farhan Akhtar was an obvious choice.”
“In India, Nutrilite has firmly established itself as the leading brand in the vitamins and dietary supplements category. The brand contributes more than 50% of Amway India’s turnover. We are confident that Farhan’s association will provide a further fillip to the Nutrilite brand in the country. We plan to launch a high decibel 360 degree campaign in early 2016 to leverage the association of Farhan Akhtar with Nutrilite,” added AnshuBudhraja.
Talking about Farhan Akhtar as the brand Ambassador for Nutrilite, Sundip Shah, Chief Marketing Officer, Amway India, said, “Besides being talented and versatile, Farhan is physically fit with a stature and youth appeal that resonates well with Nutrilite’s world class image offering the best of nature and the best of science for optimal health. Consumer response to the association of Farhan with Nutrilite has also been very positive.”
Commenting on the association, Farhan Akhtar, said, “Nutrilite is an iconic and innovative brand which has pioneered and led the supplements category for the past 80 years across the world. I am delighted to be their brand ambassador in the country. I strongly believe that it is important to take care of one’s daily nutritional needs for a healthy and long life. People should understand the virtues of being fit, healthy and eating right.”