Mumbai : Dentsu Singapore, a Dentsu Aegis Network brand announced today the appointment of industry veteran, Anita Kanal as Senior Vice President reporting to Rosalynn Tay, Chief Executive Officer, Dentsu Singapore and Dentsu Aegis Network Singapore.
“I am thrilled to welcome Anita to our team,” said Rosalynn Tay. “She shares our values and our vision to innovate the way brands are built, and she places the same strong emphasis as we do on our clients’ experience. She has a proven track record for transforming businesses.”
Kanal will have oversight of the strategic direction, expansion and operations of the planning and media teams. Dentsu Singapore, in the last six months has experienced a transformational change, with the organization introducing an internal reignite plan, aligning its vision and focus of creating a unified network. The agency has bagged multiple industry awards, including marketing agency of the year, and scaled as thought leaders in the public sector division, winning accounts like The Republic of Singapore Navy and Land Transport Authority.
Kanal started her career as a strategy planner at JWT/Contract in Mumbai, followed by a stint with a McCann Erickson and DraftFCB in San Francisco. In the last eleven years, Kanal has worked with Greenberg Brand Strategy, a strategy consulting firm with firm roots in research, strategy and business consulting.
Dentsu Singapore’s portfolio include Canon, Toyota and Land Transport Authority, and boasts of an 85-member-strong team offering integrated services across strategy, media, creative, digital, branding and entertainment.