Chennai: After a stint of over 5 years Anup Chandrasekharan, Business Head bids adieu to Colors Tamil. In his career span of nearly three decades, Chandrasekharan has played crucial roles in incubating various channels.
Chandrasekharan was instrumental in the launch of Colors Tamil. Under his leadership, the channel was launched successfully with a 35% reach in a largely analogue market, which was appreciated as a commendable launch. Colors Tamil was launched with 5 shows and clocked 100 +GRPs in the first week of launch.
Despite being a newbie in the highly competitive Tamil GEC space carved a niche for itself under the leadership of Chandrasekharan with unique, varied, and powerful content and changed the production landscape of the Tamil Television industry in terms of production values. The channel scouted and handpicked talents/artists for each show and built them as personalities that reflected the brand values. From Directors to DOPs to producers, the channel roped in the best of technicians for their content.
Before joining Colors Tamil, Chandrasekharan had a seven-year stint with Star Suvarna. He has worked with Zee Kannada as Business Head for two years. He was the Founder & CEO of Derana TV, a Sinhalese language free-to-air entertainment television channel broadcasting in Sri Lanka.
Speaking to Medianews4u about his journey moving forward, Chandrasekharan said, “In the last 17 years my journey has always been incubating channels – starting with launching a terrestrial station in Sri Lanka, Derana and it is currently the No 1 channel in that market, making Zee Kannada the No 2 Channel fourteen years ago to making Suvarna the No 1 Channel in Karnataka ten years ago and then going on to launch Colors Tamil in Tamil Nadu three and half years ago.”
“This start-up experience has always been very challenging and fulfilling, and every experience is a new experience. I have always loved the task of creating and building brands and passing the mantle over to future leaders. The one thing I’m most satisfied with is I have not just created brands over these years but have handpicked, nurtured and groomed leaders in the industry. My next journey is working on a blueprint to make Tamil light up the world and will share details of the same in a few months,” he concluded.