AnyMind Group enables first-of-its-kind dice integration for TATA ACE Pro in India

Mumbai: AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has executed a first-of-its-kind in-game brand integration campaign for Tata Motors’ Tata Ace Pro in India. The campaign was powered and managed end-to-end through POKKT, AnyMind Group’s mobile marketing platform.

Designed to deepen brand awareness among truck drivers and commercial vehicle users, the campaign featured a non-intrusive integration within Ludo King, a popular mobile game among casual gamers.

AnyMind Group conceptualised, strategized, and executed an immersive in-game experience beginning with a compelling hook: players were offered a free Tata Ace Pro-branded dice via high-frequency in-game pop-ups and prominent home-screen placements. Once claimed, the branded dice seamlessly became part of gameplay across matches.

The core mechanic was triggered at moments of peak user engagement. Each time the branded dice rolled a six, a Tata Ace Pro visual appeared above the dice along with a voice-over announcing the brand cue, “Ab meri baari”.

Custom-engineered and deployed within the Ludo King platform, the integration ensured brand visibility during moments of heightened attention and emotion. By aligning exposure with natural gameplay behaviour, the campaign delivered repeated micro-interactions with the brand while maintaining a seamless user experience.

Speaking on the campaign, Siddharth Kelkar, Managing Director of India/MENA and Performance Business, AnyMind Group, said, “Our long-standing association with TATA Commercial Vehicles has allowed us to continuously explore innovative ways to drive meaningful brand engagement. With this campaign for TATA Ace Pro, we wanted to leverage mobile gaming as a powerful touchpoint within the brand marketing funnel. By embedding the brand seamlessly into gameplay moments that naturally capture user attention and emotion, we were able to deliver high-impact visibility in a way that felt organic, engaging, and memorable for the audience”

The initiative underscores AnyMind Group’s growing focus on interactive, performance-led brand integrations that combine technology, creativity, and platform-native engagement to drive measurable marketing outcomes.