AOL has launched One, a holistic platform that allows marketers to attain campaign goals across all mediums in one, simple place.
While it was just released, the programmatic platform has been in slow, unofficial development for years.
When Tim Armstrong first took the role of chief, he set out to create new strategy based on media and tech. Thus, over the years, AOL began acquiring a variety of assets including advertising.com, Adap.tv and Convertro.
Adap.tv has been up and running in Singapore since last year. AOL acquired the firm in September 2013.
One is the combination of the abilities AOL gained in these acquisitions which aims to help marketers use data more effectively.
“AOL’s mission has at its heart the ‘simplification’ of the digital space by unleashing the world’s best builders of culture and code and today’s launch of One furthers that mission significantly,” said Armstrong.
So far, the full version of One is only available in North America, though individuals modules of the program are available globally.
One, AOL says, is the first cross-screen programmatic ad platform for campaigns across all devices, from the web to TV.
The move is part of a global brand alignment and follows the launch of One by AOL in the US.
Alex Khan, MD of AOL Platforms, Southeast Asia, said: “We have already achieved a lot locally, but with the power of AOL’s global development team we will be able to offer an increasingly diverse media offering, in an open environment, across all screens, formats and inventory types.”
In addition to One by AOL, AOL Platforms offers branded video syndication platform Be On in Southeast Asia.