Mumbai: Approach Communications’s network digital agency, Approach Digital has bagged the social and digital mandate of Asheray Welfare & Charitable Society. The fast growing digital marketing agency recently launched the specialized division for NGO and Social sector. Approach Digital is a Digital marketing unit of Approach Communications group. Approach Digital offers expertise based solutions in Social Media, Search Engine Marketing, Viral and Digital Campaigns and integrated digital marketing services.
Asheray Welfare and Charitable Society is a non – political, non–sectarian and non–profit making voluntary organization formed in the year of 2005. The Organization is devoted to the cause of upliftment and welfare of women and children from the under privileged sections of the society. The major activity area of the organization is women empowerment, education, Vocational Training for Employment, Non Formal Education, Health Care and Awareness and sensitization.
Till date organization has impacted the lives of more than 30, 000 women from the marginalized community through empowering them and enhancing their skills in the job oriented courses with the support from corporate and government. The Goal of the organization is to impart train adolescent girls and women from the SC/OBC community living in urban slums in the vocational skills and make them eligible for wage/self-employment. Thus empowering them and making them economically independent.
Speaking on the development, Sonu Tyagi, Director of Approach Communications, said, “As we just launched the specialized unit for NGO & Social sector, the Asheray account is just a beginning of our excellent work in Social and Digital Marketing. Approach Communications has already worked on the PR account of leading NGOs and social sector organizations. Approach Digital will do the same outstanding work in Digital marketing and social media. With this account, we hope to add other NGOs and social organizations in our kitty with a primary objective of bringing change through our campaigns.”
The fast growing agency is already working in different sectors for leading companies and already launched verticals in Healthcare, education, social, SME, corporate, FMCG and real estate. The social vertical was recently launched for the social communications. The social vertical of the agency will be a specialized unit for social media and communications. The agency will be offering integrated solutions in PR and Marketing communications for NGOs and other social organizations.
Approach Communications Group also has a Films Productions and Celebrity Management company, Approach Entertainment. Approach Entertainment is a Full Fledged Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing unit of Approach Communications group. Approach Communications is also having a Bollywood Newswire & Portal, Approach Bollywood. Approach Entertainment is an award winning films productions and entertainment marketing company producing films, advertising films, music videos and web series.
Approach Communications bagged the ‘The Biz India 2010’ Award given by World Confederation of Businesses (WORLDCOB), an international organization, which for the first time awarded many Indian companies with this prestigious award.
Headquartered in Mumbai, India’s leading PR and Integrated Communications group , Approach Communications works for Corporate, Finance, SME, Healthcare and pharma, FMCG, Films and Entertainment, real estate, art and other sectors. The fast growing media and communications group is having own offices in Mumbai, Gurgaon and Goa.