Friday, August 7, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Approach Entertainment to Beef up Celebrity Management and Endorsements Business

by MN4U Bureau
November 6, 2019
in Featured, Marketing
Reading Time: 2 mins read
A A
Approach Entertainment Inks Pact with Actor Anurag Sharma
Share Share ShareShare

Mumbai:  Approach Entertainment, a leading & award winning Celebrity Management, Film Productions and Entertainment Marketing Company has announced to strengthen its celebrity Management and Endorsement Business. The company is on a hiring spree for Celebrity Management vertical and strengthening its team in Mumbai, New Delhi, Gurugram, Goa, Jalandhar and Dehradun offices. The company has specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing.

Speaking on the expansion plan, Sonu Tyagi, Director, Approach Entertainment said “We are closely working with Bollywood Stars and Celebrities, TV Celebrities & Artists, Sports Celebrities, Music , Directors, Writers, Producers and other technicians and it is the right time for us to strengthen our Celebrity, Artists and Talent Management Business.

He further said “Approach Entertainment will offer integrated entertainment marketing & celebrity management solutions ranging from Celebrity Management, Celebrity Brand Endorsements, Celebrity PR, Talent Management, Influencer Marketing, Digital Engagement, Celebrity Events & Activations, New Shows Development and IP Creation and Brand Tie Ups. We are on a hiring spree for Celebrity Management, PR and Digital across our offices in Mumbai, New Delhi, Gurugram, Goa, Jalandhar & Dehradun. We will offer expertise based solutions for brand endorsements and engagement activities. We are also planning to tap regional Celebrities and digital influencers in a big way.”

The company is also foraying into Bollywood Films Productions with its first Hindi film project in 2019. The company will be announcing the film project soon and the work is already going on the script and pre-production. The company aims to produce content driven films in bollywood and have a slate of 2 releases in 2020. The company has recently forayed into Sports Celebrity Management as well and have signed up one top Australian cricketer to represent in India.

Approach Entertainment is India’s leading and Award winning Celebrity Management and Entertainment Company set up in 2004 with its Head Office in Mumbai and branch offices in New Delhi, Gurugram, Goa,  Jalandhar & Dehradun. Approach Entertainment is having specialized units in Celebrity and Talent Management, Films Productions, Advertising and Corporate Films Productions, Line productions, Films Marketing, Events and Integrated Entertainment services.

The group is also having a PR and Integrated Communications Agency, Approach Communications apart from a Bollywood Newswire, Approach Bollywood. Approach Entertainment has also launched a Digital Marketing unit Approach Digital.

The fast growing Celebrity Management and entertainment marketing company also bagged “The Bizz India 2010 Award” in Entrepreneurial category given by World Confederation of Business. Celebrity Management Division is handling management affairs for Bollywood Stars, Singers, TV Artists and sports Celebrities.

Tags: Approach EntertainmentCelebrity Management and Endorsements BusinessSonu Tyagi

RECENT POSTS

Ranabir Bose
Marketing

Ranabir Bose returns to Aditya Birla Capital as Head – Marketing (NBFC) and Brand CoE

August 7, 2026
0

Mumbai: Ranabir Bose has been named Head - Marketing (NBFC) and Brand CoE at Aditya Birla Capital. Bose transitions from...

Read moreDetails
Dabur aims for larger market share in dental care with Babool Ayurveda toothpaste launch
Marketing

Dabur Moves Delhi High Court Against FSSAI Ban on ‘100% Pure’ and ‘100% Natural’ Claims

August 7, 2026
0

New Delhi: FMCG major Dabur India has approached the Delhi High Court challenging the Food Safety and Standards Authority of...

Read moreDetails
Nimbus Realty
Marketing

Nimbus Realty reappoints Mary Kom as Brand Ambassador

August 7, 2026
0

Noida: Nimbus Realty has renewed its association with Olympic medallist and boxing legend Mary Kom as its Brand Ambassador, reaffirming...

Read moreDetails
Marketing must prove enterprise value, not media efficiency: MMA India
Marketing

Marketing must prove enterprise value, not media efficiency: MMA India

August 7, 2026
0

Mumbai: Every marketing leader in India is being asked to prove the same thing right now: that the function is...

Read moreDetails
CavinKare launches premium salon brand ‘Dermaxix’, expands presence in luxury professional beauty segment
Marketing

CavinKare launches premium salon brand ‘Dermaxix’, expands presence in luxury professional beauty segment

August 6, 2026
0

Chennai: CavinKare has announced the launch of Dermaxix, a premium professional skin and hair care brand developed exclusively for luxury...

Read moreDetails
JEEVMEDIA partners with OPPO India for pan-India influencer marketing campaigns
Marketing

JEEVMEDIA partners with OPPO India for pan-India influencer marketing campaigns

August 6, 2026
0

Mumbai: JEEVMEDIA, a global creator management and influencer marketing agency, has partnered with OPPO India to execute pan-India influencer marketing...

Read moreDetails

LATEST NEWS

Ranabir Bose

Ranabir Bose returns to Aditya Birla Capital as Head – Marketing (NBFC) and Brand CoE

August 7, 2026
Gunjan Mantry  Promoted  to Vice President – Client Solutions at WPP Media

Gunjan Mantry Promoted to Vice President – Client Solutions at WPP Media

August 7, 2026

ANALYSIS

WARC
Analysis

Campaign effectiveness rises up to 70% when creative strategy matches audience: WARC

August 6, 2026
0

Mumbai: Brands relying heavily on social and creator marketing risk limiting long-term growth unless they combine it with broader emotional...

PEOPLE

Gunjan Mantry  Promoted  to Vice President – Client Solutions at WPP Media
People

Gunjan Mantry Promoted to Vice President – Client Solutions at WPP Media

August 7, 2026
0

Mumbai: Gunjan Mantry has been elevated as Vice President – Client Solutions at WPP Media. Prior to the promotion, Mantry...

MARKETING

Ranabir Bose
Marketing

Ranabir Bose returns to Aditya Birla Capital as Head – Marketing (NBFC) and Brand CoE

August 7, 2026
0

Mumbai: Ranabir Bose has been named Head - Marketing (NBFC) and Brand CoE at Aditya Birla Capital. Bose transitions from...

Subscribe to Newsletters

ADVERTISING

OPEN Strategy
Advertising

OPEN Strategy & Design elevates senior leaders to drive next phase of growth

August 6, 2026
0

Mumbai: Independent brand strategy consultancy OPEN Strategy & Design has announced key leadership elevations as it strengthens its leadership team...

PRINT

Times of India Tops Government Print Advertising Spend as Centre Allocates Rs 910.4 Crore Over Five Years
Media

Times of India Tops Government Print Advertising Spend as Centre Allocates Rs 910.4 Crore Over Five Years

August 5, 2026
0

New Delhi: The Times of India emerged as the largest recipient of the Union government's print advertising expenditure between FY2020-21...

AUTHOR'S CORNER

Building Brand Differentiation in a Competitive Construction Market
Authors Corner

Building Brand Differentiation in a Competitive Construction Market

August 6, 2026
0

Market presence can be created through capacity, distribution and communication, but market leadership must be earned through performance. This is...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

MOMS Outdoor brings Pulse Candy’s Spider-Man collaboration to life with creative OOH campaign

MOMS Outdoor brings Pulse Candy’s Spider-Man collaboration to life with creative OOH campaign

August 7, 2026
Ranabir Bose

Ranabir Bose returns to Aditya Birla Capital as Head – Marketing (NBFC) and Brand CoE

August 7, 2026
Gunjan Mantry  Promoted  to Vice President – Client Solutions at WPP Media

Gunjan Mantry Promoted to Vice President – Client Solutions at WPP Media

August 7, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.