Ixigo, an online travel aggregator platform, pulled a major prank on consumers ahead of April Fool’s Day, stating that they had forayed into the wearables segment with the launch of an AI-powered headset called bhAI.
The company has launched a film, humorously highlighting the unique features of bhAI, which no tech companies offer in the wearables market, but it turns out that the product launch is just an April Fool’s Day prank.
Watch the film here:
As a part of the campaign, the company’s CEO and Founder, Aloke Bajpai, has posted a video on Twitter explaining how the product helped him by giving suggestions to interview a candidate at the office. He also highlighted the bhAI’s ability to summarise the high points of the meeting and come up with unique ideas.
ixigo Bhai first impressions … pic.twitter.com/biu1gy2iYu
— Aloke Bajpai (@alokebajpai) March 31, 2023