Mumbai: Ariel- the premium detergent brand from the house of P&G is out with an extremely emotional, appealing and nostalgic campaign around the upcoming World Cup re-enforcing the faith in Team India that we can repeat the 2011 victory.
The campaign captures the moments of India’s victory in 2011 and states that its time for everyone to keep their lucky jerseys ready and wear it again while cheering for India and hope that its magic will rub off this year too.
The ad that went live on June 8th has resonated with famous names from the Cricket fraternity and Bollywood alike. The ad film was shared on social media by eminent names like Zaheer Khan, Harbhajan Singh, Yuvraj Singh etc
Virender Sehwag shared the video on Twitter and commented, “This 2011 World Cup is etched so fondly in my memory, the day #TeamIndia made our nation proud. After watching this film by @ArielIndia, I can’t wait to feel the same way again. Kyunki is baar hoga #2011dobara.”
Yuvraj Singh commented as he posted the ad film on his Instagram handle, “My 2011 World Cup Jersey is one of those that I treasure immensely. It’s what I wore when I brought home the cup for #TeamIndia in 2011…. after 28 years! And I have a feeling, iss baar bhi hoga #2011Dobara. Thank you @ariel.india, this film reminds me of every moment of the 2011 World Cup!
Harbhajan Singh also took to Instagram and shared the #2011Dobara film. He wrote in the post, “This @ariel.india film brings back all the 2011 World Cup memories to life, like when we lifted the trophy we felt like we were on top of the world. We made the entire nation proud. And to this day, I keep my winning jersey close to me. I am all set to wear my lucky jersey and cheer to see #2011Dobara.”
Watch the film here: