New Delhi: Art-E Mediatech, a creative, media, and MarTech agency, has secured the full creative mandate for Dylect, a fast-growing lifestyle tech brand, following a competitive multi-agency pitch.
Under this mandate, Art-E will handle Dylect’s end-to-end marketing strategy—covering creative planning, social media strategy, media buying, influencer collaborations, performance marketing, brand marketing, and digital ad production. The agency aims to bolster Dylect’s positioning as an innovative, go-to everyday tech companion through relatable, insight-driven campaigns.
Art-E’s unique blend of creativity, technology, and market intelligence will help Dylect deliver narrative-led campaigns designed to engage consumers with impactful, consistent storytelling across both digital and offline platforms.
Speaking about the collaboration, Rohit Sakunia, Co-Founder of Art-E Mediatech, said, “At Art-E we aim to move beyond conventional storytelling by combining consumer insights with the latest marketing tools. Our focus is not just on being client-centric, but also consumer-centric, by crafting narratives, choosing the right mediums, and delivering stories that truly connect with Dylect’s target audience.”
Echoing this vision, Anuj Bhatia, Founder, Dylect, added, “We wanted a partner who shares our values of innovation, consumer-first thinking, and everyday lifestyle relevance. With Art-E Mediatech, we have found that alignment. Our products are innovative, and we want our messaging to reflect the same creativity. We are confident that Art-E will bring that vision to life.”
Through this partnership, Art-E Mediatech and Dylect will work together to roll out impactful, insight-led campaigns that highlight Dylect’s innovations in the consumer durables and car solutions space.
