The ART Fertility Clinics chain has partnered with NDTV for an awareness campaign to end the stigma around infertility.
According to the brand, the initiative seeks to offer information about reproductive treatments, the most recent developments and advancements in the reproductive space, and what to look for when selecting a fertility clinic.
The campaign comprises the Introduction Show, the Expert Show, and the Roundtable Show, all of which will be available in both Hindi and English. The campaign will also be featured on the most popular NDTV show “We the People,” where consultants from ART India will discuss infertility taboos.
The Introduction Show will feature ART consultants, external consultants, and influencers from communities and platforms. The topics discussed will include infertility and assisted reproduction technology advancements.
Expert Show features the international faculty of ART Fertility Clinics, who will discuss the latest fertility research and developments. This programme attempts to inform viewers about the most recent advancements in fertility treatment methods and procedures. The purpose of this seminar is to uplift and inspire those who are experiencing infertility.
The Roundtable Show will feature ART India consultants who will discuss various topics related to fertility procedures and IVF. The show will provide valuable insights into the various aspects of fertility treatment, including the role of psychologists and counsellors, genetic lab and testing, and the latest research and publications around infertility.
Dr. Somesh Mittal, CEO of ART Fertility Clinics, India said, “We are delighted to partner with NDTV to launch this campaign on Infertility. We believe that it is important to educate people about the latest developments in the field of fertility and what to look for when choosing the right fertility clinic. We hope that this campaign will help people make informed decisions about their condition and need.”
Karan Kumar, Group Chief Marketing and Growth Officer of ART Fertility Clinics, said, “Through this campaign, we want to provide valuable insights about Infertility and educate people about the latest research and advancements in the reproductive field. We believe that this campaign will help people destigmatize Infertility and mainstream the conversation around it, encouraging more and more people to come forward and seek treatment for this condition.”
