Asahi India Glass has collaborated with Enormous Brands to create brand films for its AIS Windows brand, which offers complete doors and windows solutions.
The company has created three films to showcase its range of uPVC and aluminum doors and windows solutions.
Vikram Khanna, CMO and COO – AIS Consumer Glass, Asahi India Glass Ltd. says, “What was once a low involvement category in the interior of a home is now takingcentre stage. We need communication that is engaging to create an impact in the market. AIS is extremely thrilled to have Enormous on board as our creative partner. We believe that Enormous is an idea-first agency with the right strategy and digital communication balance and that this partnership will help increase our ability to communicate with our target consumers in a more relevant manner”.
Speaking on the occasion, Ashish Khazanchi, Managing Partner, Enormous says, “Asahi India Glass Ltd. (AIS) is a well-known brand in the Indian glass solutions market, and we are extremely honoured to be associated with them. We believe that there is substantial potential in the category and our goal is to make AIS Windows the first choice for system window and door solutions in India. The 3 films are unlike any other in the category, and we have tried to add an element of fun to them while also communicating the offerings of the brand”
The first of 3 ads was released a few days ago and it is sure to keep your curiosity at its peak. The narrative comes out with the mixing of two perspectives before opening up in the most linear way.
