Mumbai : Advertising Standard Council of India (ASCI) has launched E-Learning, an online training programme for advertisers and communication professionals. The Programme is designed to promote self-regulation and to strengthen self-discipline among creators of advertising.
Speaking on the launch, Narendra Ambwani, Chairman, ASCI for the year 2015, said, “We at ASCI are happy to launch this E-Learning programme, which has culminated as a result of hard work put in by our team over several months. It is a proactive approach that would enable the creators of advertising to get their advertisements ‘Right the first time’”.
”There is a direct and tangible business benefit associated with it, as a trained individual would be able to avoid costly reworks of modifying or pulling down of advertisement by adhering to simple do’s and don’ts set out in the code.” Ambwani added
ASCI’s E-Learning will offer its modules to all members, non-members, students and other interested individuals. ASCI is also offering special discounts to educational institutes. Prominent personalities from the field of advertising like Piyush Pandey, R Balki, and Sam Balsara have participated and lent their support to the e-learning modules. It is being offered at a nominal price.
The E-Learning course is designed in several modules, which the users can complete as per their own pace within a six-month window. Each of these modules consists of multimedia content, followed by a quiz:
Introduction to ASCI (1 module) – Advertising self-regulation and ASCI
ASCI advertising Codes (4 modules) – Truthful and honest representation, Non-offensive to public, Against harmful products/situations and Fair in competition
ASCI category guidelines (4 modules) – Brand Extension, Food and Beverages, Educational Institutions and Automotive vehicles
ASCI processes (4 modules) – Supers, Complaints Registrations and Monitoring, Complaint processing and ASCI Membership
On successful completion, the user will be awarded with a certificate. This programme will be accessible to everyone from anywhere at any time in the online platform.
Yahoo India’s Director of Advertising Operations Mr. Vishwas Govindarajan is the first industry professional who enrolled for the ASCI E-Learning programme and bagged the certificate.
“This is the era of digital technology, where advertising bombards every available space. In such an extremely versatile and dynamic medium, self-regulation plays a vital role. If the ad content falls below the regulatory standard set for advertising, it may result in irreparable damage, both to the brand and the company. ASCI E-Learning programme is a must have tool for every advertising professional,” said Govindarajan.