Ashok Leyland launched an animated film for Diwali ahead of the festival, that pays a musical tribute to truck drivers.
The colourful film features a truck driver travelling from the farthest corners of the country to deliver the joys of Diwali, come sun or rain. Set to an uplifting track and lyrics that are an ode to the community, the film celebrates the joys of exchanging gifts and meeting people during the festival. From sweets to flowers and decorations, the truck is seen delivering the many things that mark the festival. At the end of the truck’s long journey, the brand signs off wishing viewers with its tagline ‘Koi Manzil Door Nahin’.
Shreya Kargaonkar, Brand Solutions Lead, Schbang, said, “Experience the magic of Indian truck art in our enchanting animated film, celebrating Diwali like never before. With intricate paintings, vibrant colours, and a joyous mission, this animated cinematic feast for the eyes captures the essence of this unique folk art and the festival of lights. Bright, bold, and unforgettable, our film brings to life a visual identity that stands out and evokes feelings of joy and positivity.”
She added, “This film not only celebrates the nation’s diversity but also resonates with our core message of unifying different manzils with Ashok Leyland’s vehicles. Join us in embracing the Diwali spirit as the journey of Ashok Leyland trucks serves as a reminder of the togetherness that makes this festival truly enchanting.”
Smriti Agarwal, Group Creative Manager, Schbang, said, “In the vibrant tapestry of Diwali celebrations that adorn every inch of our great land, one common thread ties us all together: our Ashok Leyland Trucks, transporting that festive feeling from one end to the other. While we cherish the exchange of gifts, the sweetness of sweets, the glow of lights, and the artistry of rangoli during this festive season, let’s not forget the unsung hero behind it all – transport. Have you ever pondered how these treasures journey from one corner of our nation to another?
“Our film, adorned with the vibrant strokes of truck art, illuminates this journey, revealing how the wheels of goods carriers bridge our diverse nation during this season of celebration. While writing this film I truly wanted to dive deep into a heartfelt exploration of the spirit of Diwali and this film serves as a testament to the unseen heroes who enable the magic of this festival to bloom. May it inspire you to celebrate not just with lights, but with the spirit of unity and gratitude. Happy Diwali!”
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