Asianet News Network has introduced its latest digital offering ‘IndigoMusic.com’, the company’s new platform for all things millennial. This digital expansion will include the company’s current media assets and will also serve as the growth platform for ANN`s newer digital initiatives.
Designed as the one-stop-hub for the ‘Fun, Young, India’, Indigomusic.com will be a melting pot of music, pop-culture, digital trends and content that is specially designed for the Indian millennial.
“For nearly two decades, music has been Indigo’s DNA. And our relentless pursuit to capture the essence of music in all our initiatives continues with IndigoMusic.com. As the umbrella offering for all our music and youth-centric content, IndigoMusic.com will be the go-to destination for music lovers in India”, said K. Sanjay Prabhu, Director – ANNPL during the product’s launch.
ANN’s portfolio companies include On – Air Indigo 91.9 FM – India’s leading international music radio station, operating out of Bengaluru and Goa, Indigo XP – company’s XPeriential music venues across Bengaluru, and Indigo LIVE – marquee entertainment events encompassing music and fashion. As a part of the digital consolidation, these entities will now have a digital presence on IndigoMusic.com, and across all social media assets.
Indigo Music’s continued focus has been to provide a fun, youthful space for music and entertainment, and that essence will dominate IndigoMusic.com. This new digital destination will provide niche musicians, indie-bands, creative innovators and artists a new avenue to pursue their passion and present it to the country. Diversity and inclusion will play a key role in the curation of content, as IndigoMusic.com reaches out pan-India.
With the platform currently in the beta-phase, IndigoMusic.com will soon see a pan-India launch, bringing the country on one platform to experience the Indigomusic.com magic.