Contemporary ethnic wear brand Aurelia has launched a campaign for its festive collection themed ‘Jab Tayyar Tab Tyohaar’.
The digital video is based on the insight that women like to dress up and celebrate festivities, informed an official statement. It features OTT actor Shreya Chaudhary.
The film is set to an uplifting soundtrack that says it’s the time for festivities when you get decked up. The visuals show the female protagonist donning ethnic outfits. The festive season unfolds around her as she picks each new outfit, ending in the fireworks of Diwali.
Anant Daga, Managing Director, TCNS Clothing, said, “Aurelia offers a beautiful blend of traditional Indian aesthetics and contemporary silhouettes for our customers. This season the brand has focused on premiumisation of occasion-wear while innovating newer styles and silhouettes within the Indian wear space catering to the requirements of festive fashion. The new range is beautifully highlighted in our festive campaign featuring leading OTT star Shreya Chaudhary. The campaign celebrates the feeling of getting ready across occasions”.
Chaudhary added, “I love dressing up in Indian wear and I’m thrilled to be a part of Aurelia’s brand campaign this season. The brand has artistically communicated the beautiful emotion of dressing up for celebrations with their latest festive campaign. The vibrant video, peppy music and stunning collection will definitely add to the celebrations this season.”
The collection is available on the brand’s website, marketplaces and Aurelia’s exclusive outlets in 150 cities.
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