Media and Entertainment companies say they must reinvent to survive the next five years: EY survey
50% believe they can no longer rely on traditional business models 28% admit their business needs to reinvigorate, but are...
Entertainment is food for soul: Prathyusha Agarwal, CMO – ZEEL on Focus 2020
Prathyusha Agarwal is a leader who needs no introduction. One of the most inspiring women leaders of the M&E industry,...
Government of Madhya Pradesh tops the list for Most Aired Campaign; Google App is the Most Liked Campaign in Chrome Optimal+ Wk 51
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 51...
The Advertising Club to celebrate effective & pioneering campaign stories at “Effie India Awards 2020″
The Advertising Club (TAC) India is all set to host the upcoming edition of the coveted COLORS Presents “EFFIEINDIA AWARDS...
Reliance Big Synergy’s 2 Fiction Series to Premiere on New Regional GEC channel Zee Punjabi
Heer Ranjha & Kamli Ishq Di slated to air from January 13th Mumbai, January 08, 2020: Anil D. Ambani led RelianceBig Synergy continues to strengthen...
ZEE5 wins Bronze from WARC Media Awards 2019 for Best Use of Data; Campaign by Publicis Media
The WARC Media Awards 2019 has announced the winners for Best Use of Data, Starcom and MRY USA win Grand...
Ogilvy & Bajaj Celebrate 18 Years of Pulsar
Mumbai: On 2001, Bajaj decided to launch a higher cc motorcycle in a market that was predominantly 100cc. Pulsar burst...
IGKnights Media appoints Jaya Oberoi as Chief Revenue Officer, India
Mumbai: Jaya, has 17+ years of experience in media sales and corporate relations. Prior to her current assignment, she has...
Wunderman Thompson South Asia takes off with the creative mandate of AirAsia India
Mumbai: Following a hotly contested multi-agency pitch in 2019, Wunderman Thompson South Asia has won the creative mandate for AirAsia....
Eros Now Channel goes Live on Wasu Media in China
Mumbai: Eros Now had previously announced in 2019 a partnership with Wasu Media. Subsequently, Eros Now service had went live now...
