Mumbai: Eros Now had previously announced in 2019 a partnership with Wasu Media. Subsequently, Eros Now service had went live now on Wasu Media in China and able to deliver Bollywood and digital original series to Chinese viewers. Wasu Media is a major cable television, broadband network OTT and IPTV service provider in China.
Eros Now further cements its position as a pioneer as the only Indian OTT player to have live services for Video on Demand in China including on Wasu Media and Iqiyi.
Wasu Media has a strong base in the country and reaches 125 million users via its Cable TV, OTT, IPTV distribution network to 100+ cities in China, providing Eros Now a platform to further expand its subscriber base. The partnership will enable Wasu Media to provide Bollywood content as a SVOD service to Chinese viewers and further enhance the demand that Bollywood content has seen in China over the last few years.
There is a massive cultural overlap of viewing behaviour of Chinese audiences with that of South Asian audiences, this has been demonstrated by the success of movies like Dangal, Bajrangi Bhaijaan and Andhadhun that have released in China over the last few years with significant success at the Chinese box office. The trend now has escalated to digital platforms with Eros Now at the forefront with this transformation of building viewership of Indian movies with digital viewers in China.
Commenting on the partnership, Rishika Lulla Singh, Chairman & CEO, Eros Digital, said, “Eros Now is the most popular destination for Bollywood & Indian movies across the globe. We are glad to go live in China in partnership with Wasu Media which caters to 125 million users in the country. The partnership with Wasu Media and uCast ties in with our ethos of connecting with Bollywood fans across the world. Through such alliances, we will continue to build on our global reach for Eros Now.”
Lu DanQiang, General Manager – Wasu New Media Operations, said, “Wasu Media’s partnership with Eros and uCast significantly promotes the development of Indian film and television in China, delivering more Bollywood content to Chinese audiences. Chinese film fans now have the opportunity to watch high quality Indian film and TV content, which is a win-win cooperation for both parties.”