Monday, June 23, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Wunderman Thompson South Asia takes off with the creative mandate of AirAsia India

by MN4U Bureau
January 8, 2020
in Featured, Advertising
Reading Time: 2 mins read
A A
Wunderman Thompson South Asia takes off with the creative mandate of AirAsia India
Share Share ShareShare

Mumbai: Following a hotly contested multi-agency pitch in 2019, Wunderman Thompson South Asia has won the creative mandate for AirAsia. The agency will be supporting brand strategy and shaping the communications narrative in India for the world’s best low-cost airline, taking care of above the line (ATL) and digital creative mandates.

ADVERTISEMENT
Siddhartha Butalia
Siddhartha Butalia

Commenting on the decision to appoint Wunderman Thompson as their creative agency,Siddhartha Butalia, Chief Marketing Officer, AirAsia India said,“It’s a pleasure to have Wunderman Thompson on board at this pivotal juncture. As a distinctive brand with a differentiated proposition in a category fraught with commoditization, AirAsia is well poised to make the most of the phenomenal potential in the sector. Wunderman Thompson approached the opportunity with strong strategic insights and compelling creative ideas that bring the emotion and inspiration back to travel. We’re looking forward to partnering with them to drive consideration and relevance across the customer journey, take off to even greater heights and explore new territories.”

Kundan Joshee
Kundan Joshee

Speaking about the win, Kundan Joshee, Senior Vice President and Managing Partner, Wunderman Thompson, Bengaluru says, “AirAsia has a unique value proposition and a distinct challenger brand spirit that makes it such a powerful brand. With the airline and travel industry all set for rejig, there couldn’t be a better time to leverage the strengths of the brand. Our job is to partner with AirAsia and bring alive its philosophy of service, efficiency and innovation. In today’s times it’s essential for a brand to have multiple conversations with people across touchpoints and this gives us the opportunity to do new age work and drive interesting conversations around the brand.”

Priya Shivakumar
Priya Shivakumar

Priya Shivakumar, National Creative Director, Wunderman Thompson, Bengaluru says, “The aviation industry is at the cusp of reinventing itself. Communication can play a big role in creating the first among equals advantage for a brand and we are eager to partner AirAsia in a take-off that builds on its impressive lineage. It is a huge opportunity to push the envelope on ideas in a category that is as exciting as it is challenging.”

AirAsia India is a joint venture between Tata Sons Private Limited & AirAsia Investment Limited. AirAsia India commenced operations on 12 June 2014 with Bengaluru as its primary hub. Their agenda is to drive salience across markets with customised content and clutter-breaking communication that inspires diverse audiences with their brand promise and aspirational journey ahead.

Wunderman Thompson understood AirAsia India’s strategic and brand objectives and will be working on developing the brand’s strong and sustainable positioning that will cut across geographies, demographics and mindsets and deliver differentiated content with incisive insights.

Tags: AirAsia IndiaPriya ShivakumarWunderman Thompson South Asia

RECENT POSTS

India adds 16 more Shortlists on Day Two at Cannes Lions 2025
Advertising

India Closes Cannes Lions 2025 on a High, Doubles Medal Tally with 32 Wins

June 21, 2025
0

Cannes, France: India wrapped up its campaign at the Cannes Lions International Festival of Creativity 2025 on a triumphant note,...

Read more
WPP named Creative Company of the Year at Cannes Lions 2025
Advertising

WPP named Creative Company of the Year at Cannes Lions 2025

June 21, 2025
0

Cannes: The Cannes Lions International Festival of Creativity has named WPP as Creative Company of the Year for 2025, honouring...

Read more
Havas Media extends Global Partnership with Wolverine Worldwide
Advertising

Havas Media extends Global Partnership with Wolverine Worldwide

June 20, 2025
0

New York: Havas Media Network has announced the renewal of its global media agency of record partnership with Wolverine Worldwide,...

Read more
FCB Kinnect launches ‘Cannes You Be a Juror?’ to replicate the Cannes Lions Judging Experience In-House
Advertising

FCB Kinnect launches ‘Cannes You Be a Juror?’ to replicate the Cannes Lions Judging Experience In-House

June 20, 2025
0

Mumbai: In a bold, industry-first move, FCB Kinnect has introduced ‘Cannes You Be a Juror?’, a unique internal initiative that...

Read more
Minikin DGWorks wins Gold & Bronze Lions at Cannes Lions 2025
Advertising

Minikin DGWorks wins Gold & Bronze Lions at Cannes Lions 2025

June 20, 2025
0

Mumbai: Minikin DGWorks has clinched a Gold Lion and Bronze Lion at the Cannes Lions International Festival of Creativity 2025,...

Read more
PK Anil Kumar returns to McCann Worldgroup as Director – Creative Excellence
Advertising

PK Anil Kumar returns to McCann Worldgroup as Director – Creative Excellence

June 20, 2025
0

Cannes: In a move that blends nostalgia with fresh ambition, advertising industry veteran PK Anil Kumar has rejoined McCann Worldgroup for...

Read more

LATEST NEWS

Prime Video adds NFDC – Cinemas of India as subscription for critically-acclaimed films

Prime Video adds NFDC – Cinemas of India as subscription for critically-acclaimed films

June 23, 2025
Cushman & Wakefield names Sona Aggarwal as Managing Director, Head of Retail Sales and Strategy, Asia Pacific

Cushman & Wakefield names Sona Aggarwal as Managing Director, Head of Retail Sales and Strategy, Asia Pacific

June 23, 2025

ANALYSIS

Streaming Notches a Record 44.8% of Total TV Usage in May: Nielsen’s monthly report of The Gauge
Analysis

Streaming notches a record 44.8% of total TV usage in May: Nielsen’s monthly report of The Gauge

June 18, 2025
0

Mumbai: Streaming in US market has reached a historic milestone in May as its share of total television usage outpaced...

PEOPLE

Cushman & Wakefield names Sona Aggarwal as Managing Director, Head of Retail Sales and Strategy, Asia Pacific
People

Cushman & Wakefield names Sona Aggarwal as Managing Director, Head of Retail Sales and Strategy, Asia Pacific

June 23, 2025
0

Gurugram: Cushman & Wakefield has announced the appointment of Sona Aggarwal as Managing Director, Head of Retail Sales and Strategy,...

MARKETING

Herbalife India appoints Smriti Mandhana and Manika Batra as Brand Ambassadors for vritilife Ayurvedic Skincare Range
Marketing

Herbalife India appoints Smriti Mandhana and Manika Batra as Brand Ambassadors for vritilife Ayurvedic Skincare Range

June 23, 2025
0

Mumbai: Herbalife India, a health and wellness brand, has announced the appointment of two of India’s top athletes—Smriti Mandhana, Indian...

Subscribe to Newsletters

ADVERTISING

WPP named Creative Company of the Year at Cannes Lions 2025
Advertising

WPP named Creative Company of the Year at Cannes Lions 2025

June 21, 2025
0

Cannes: The Cannes Lions International Festival of Creativity has named WPP as Creative Company of the Year for 2025, honouring...

PRINT

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement
Print

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement

June 4, 2025
0

Mumbai: In a powerful collaboration that underscores Thane’s rising prominence as a business hub, leading Marathi daily Thane Vaibhav and...

AUTHOR'S CORNER

IPL 2025: ₹4,800+ Crore in Ad Spend, 190+ Advertises, 450+ Brands… and Yet, Zero Recall?
Authors Corner

IPL 2025: ₹4,800+ Crore in Ad Spend, 190+ Advertises, 450+ Brands… and Yet, Zero Recall?

June 23, 2025
0

IPL fever subsided a few weeks ago leaving behind a staggering ₹4,800+ crore in ad spend, 190+ advertisers and 450+...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Mirchi’s RJ Jeeturaaj named ‘Best Male RJ of the Year’ at Maharashtra Asha Radio Awards 2025

Mirchi’s RJ Jeeturaaj named ‘Best Male RJ of the Year’ at Maharashtra Asha Radio Awards 2025

June 23, 2025
Prime Video adds NFDC – Cinemas of India as subscription for critically-acclaimed films

Prime Video adds NFDC – Cinemas of India as subscription for critically-acclaimed films

June 23, 2025
Cushman & Wakefield names Sona Aggarwal as Managing Director, Head of Retail Sales and Strategy, Asia Pacific

Cushman & Wakefield names Sona Aggarwal as Managing Director, Head of Retail Sales and Strategy, Asia Pacific

June 23, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.