Monday, February 2, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Campaigns

AutoVRse transforms Workplace Safety with #TrainSafeWithVR Initiative for National Safety Week

by MN4U Bureau
March 11, 2025
in Campaigns
Reading Time: 2 mins read
A A
AutoVRse transforms Workplace Safety with #TrainSafeWithVR Initiative for National Safety Week
Share Share ShareShare

Mumbai: AutoVRse, a provider of Virtual Reality (VR) training solutions for enterprises, has launched the #TrainSafeWithVR campaign to transform workplace safety training in high-risk industrial environments. Announced during National Safety Week (March 4-10, 2025), the initiative highlights the role of AI-powered VR training in reducing workplace accidents and enhancing safety compliance across industries.

AutoVRse is tackling DIRE scenarios—Dangerous, Impossible to recreate, Rare, and Expensive—where traditional safety training methods fall short. In high-risk industries like oil & gas, cement, steel, and pharmaceuticals, VR-based training enables workers to simulate hazardous situations in a risk-free, immersive environment, allowing them to practice emergency responses and refine critical technical skills.

“Industries must reconsider their approach to safety training as industrial operations become more complex and dangerous,” said Ashwin Jaishanker, CEO of AutoVRse. “Traditional methods struggle to replicate real-world dangers, while younger, digitally native employees prefer immersive, interactive learning experiences. VR training bridges this gap by providing a risk-free, engaging, and effective way to practice safety protocols.”

According to industry reports, workplace accidents remain a critical issue in high-risk industries, with 240 reported incidents in manufacturing alone in 2024, resulting in over 400 fatalities and 850 serious injuries. Traditional training methods often fail to adequately prepare employees for such scenarios, necessitating innovative and technology-driven approaches.

Ultratech Cement implemented VR-based training across 55 plants, reducing safety incidents by 45% among 60,000 employees.

JSW Steel saw a 37% increase in safety compliance among new employees after deploying VR simulations for high-risk operations like furnace maintenance.

Studies show VR-based training improves knowledge retention by 75%, while cutting training time by 40% and increasing engagement rates to 90% among Gen Z employees.

Observed annually from March 4-10, National Safety Week aims to promote workplace safety awareness across industries. The #TrainSafeWithVR campaign aligns with National Safety Week’s 2025 theme: ‘Empowering the Next Generation of Safety Leaders’ by collaborating with major industrial players to implement immersive training programs that address critical safety challenges.

“With this campaign, we aim to set a new standard for industrial safety training,” added Jaishanker. “By leveraging VR technology, companies can ensure that every worker is better prepared, more confident, and ultimately safer on the job.”

With AI-powered VR training rapidly becoming the gold standard for safety preparedness, AutoVRse’s #TrainSafeWithVR campaign is set to redefine workforce training, ensuring safer, smarter, and more efficient industrial operations across India.

Tags: Ashwin JaishankerAutoVRse

RECENT POSTS

7UP® unveils snow-fresh summer campaign reinforcing ‘Super Duper Refresher’ positioning
Campaigns

7UP® unveils snow-fresh summer campaign reinforcing ‘Super Duper Refresher’ positioning

February 2, 2026
0

Mumbai: From the House of PepsiCo India, 7UP® has launched a bold new campaign that marks a decisive evolution of...

Read moreDetails
Bata India onboards Sanjana Sanghi for ‘Make Your Way’ campaign featuring Victoria Ballerina
Campaigns

Bata India onboards Sanjana Sanghi for ‘Make Your Way’ campaign featuring Victoria Ballerina

February 2, 2026
0

Gurugram: Bata India has unveiled a refreshed chapter of its flagship ‘Make Your Way’ campaign, bringing actor Sanjana Sanghi on...

Read moreDetails
Parle Platina Hide & Seek launches Valentine’s Day Campaign featuring Ananya Panday and Lakshya
Campaigns

Parle Platina Hide & Seek launches Valentine’s Day Campaign featuring Ananya Panday and Lakshya

February 2, 2026
0

Mumbai: Parle Products, a FMCG company, has launched its Valentine’s Day campaign for Parle Platina Hide & Seek Choco Chip...

Read moreDetails
Rajnigandha unveils new ingredient-focused TVC highlighting craftsmanship behind its iconic taste
Campaigns

Rajnigandha unveils new ingredient-focused TVC highlighting craftsmanship behind its iconic taste

January 31, 2026
0

Mumbai: Rajnigandha, one of the flagship brands of Dharampal Satyapal Group (DS Group), has launched its latest ingredient-focused video commercial,...

Read moreDetails
Archies & Sudathi team up for Valentine’s Campaign ‘TereSangForever’ celebrating timeless love
Campaigns

Archies & Sudathi team up for Valentine’s Campaign ‘TereSangForever’ celebrating timeless love

January 31, 2026
0

New Delhi: Archies, a gifting brand renowned for helping people express emotions and celebrate relationships, has partnered with Sudathi, one...

Read moreDetails
GIVA launches Valentine’s brand film ‘All Yours. Love, Sealed in Silver’ highlighting modern relationships with a humorous twist
Campaigns

GIVA launches Valentine’s brand film ‘All Yours. Love, Sealed in Silver’ highlighting modern relationships with a humorous twist

January 31, 2026
0

Bengaluru: GIVA has unveiled its Valentine’s Day brand film as part of its latest campaign, “All Yours. Love, sealed in...

Read moreDetails

LATEST NEWS

Union Budget 2026–27: Industry Leaders Back Infrastructure, Manufacturing and Consumption-Led Growth

Union Budget 2026–27: Industry Leaders Back Infrastructure, Manufacturing and Consumption-Led Growth

February 2, 2026
Connecting Policy to People: The Unsung Heroes Behind the Union Budget

Connecting Policy to People: The Unsung Heroes Behind the Union Budget

February 2, 2026

ANALYSIS

83% consumers stop buying after negative influencer review: iCubesWire Consumer Report 2026
Analysis

83% consumers stop buying after negative influencer review: iCubesWire Consumer Report 2026

January 29, 2026
0

Mumbai: iCubesWire has released its Influencer Marketing Consumer Report 2026, shedding light on the increasing role of influencers in shaping...

PEOPLE

Delhivery announces board transition amid strategic rejuvenation
People

Delhivery announces board transition amid strategic rejuvenation

February 2, 2026
0

Gurugram: Delhivery Limited has announced the departures of Deepak Kapoor, Chairman and Non-Executive Independent Director, and Saugata Gupta, Non-Executive Independent...

MARKETING

Lancôme appoints Sonam Kapoor as Brand Ambassador
Marketing

Lancôme appoints Sonam Kapoor as Brand Ambassador

February 2, 2026
0

Mumbai: Lancôme, a French luxury beauty brand, has announced the appointment of Sonam Kapoor as its Brand Ambassador from India....

Subscribe to Newsletters

ADVERTISING

41st Big Bang Awards to Return as Full-Day Creative Industry Experience
Advertising

41st Big Bang Awards to Return as Full-Day Creative Industry Experience

February 2, 2026
0

Bengaluru: The Advertising Club Bangalore has announced the 41st edition of the Big Bang Awards, one of India’s most prestigious...

PRINT

Mamta Kalia and Arambam Ongbi Memchoubi to receive Amar Ujala’s Akashdeep Honour
Print

Mamta Kalia and Arambam Ongbi Memchoubi to receive Amar Ujala’s Akashdeep Honour

January 19, 2026
0

New Delhi: Amar Ujala has announced the recipients of its highest literary honour, the ‘Akashdeep’ Award, under the Amar Ujala...

AUTHOR'S CORNER

Connecting Policy to People: The Unsung Heroes Behind the Union Budget
Authors Corner

Connecting Policy to People: The Unsung Heroes Behind the Union Budget

February 2, 2026
0

Mumbai: The Union Budget is one of those annual events that grabs the attention of everyone, from business leaders and...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Lancôme appoints Sonam Kapoor as Brand Ambassador

Lancôme appoints Sonam Kapoor as Brand Ambassador

February 2, 2026
Union Budget 2026–27: Industry Leaders Back Infrastructure, Manufacturing and Consumption-Led Growth

Union Budget 2026–27: Industry Leaders Back Infrastructure, Manufacturing and Consumption-Led Growth

February 2, 2026
Connecting Policy to People: The Unsung Heroes Behind the Union Budget

Connecting Policy to People: The Unsung Heroes Behind the Union Budget

February 2, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.