Aval Vikatan, a Tamil magazine for women, announced the return of Jolly Day, an one-day event taking place at the Lakshmi Sundaram Hall in Tallakulam, Madurai on June 11, 2023. This event is set to celebrate women empowerment and foster a sense of togetherness.
Jolly Day promises a memorable experience for over 1000 women from diverse backgrounds, including teenagers, young mothers, home makers, adults and working women. Attendees will be involved in competitions such as singing, dance, fireless cooking, rangoli, and reels. Winners will be selected from various categories by a panel of esteemed experts.
The event will feature a special performance by TV artist, Kuraishi. Attendees will also enjoy celebrity interactions, DJ mixes, music bands, and the announcement of winners throughout the day.
An official statement from Aval Vikatan read, “Over the years, Aval Vikatan Jolly Day has established itself as an excellent brand connect platform, providing partnering brands with an opportunity to engage with their core target audience. This year’s Aval Vikatan Jolly day Madurai has successfully onboarded Sathya as the presenting sponsor, with GRT Jewellers and Rajmahal as powered by sponsors. The event is further supported by Supreme Furniture as the associate sponsor, Apollo Hospitals as the health partner, Suryan FM as the radio partner, Puthiya Thalaimurai as the news partner, and Abi TV and UTV as cable partners. Arrow Digital joins as the digital media partner, ensuring a comprehensive and engaging brand presence.”
“Vikatan has been a major part of our growth. Sathya started its journey from Tuticorin. Initially, Vikatan’s Jolly Day Program helped us significantly in our growth,” said, Johnson, Managing Director of Sathya Agencies.
Jolly Day also provides an opportunity for brands to integrate their products/services into the event. Options include sampling, gift distribution, and on-stage launches or unboxing of new products.