Avance PR, a full PR service firm has bagged the Public Relations mandate for Amara.ai, a HRTech startup with an Interactive AI chatbot. The agency will oversee the startup’s corporate communications plan and media relations as part of its responsibility.
The PR firm will make sure that the brand achieves market leadership by increasing exposure and putting in place a strong brand communications plan. The agency’s job includes monitoring consumer interest and assisting the brand in opening up a discussion across all available integrated marketing channels. The agency will also be in charge of formulating effective media engagement strategies to amplify Amara’s presence across print and digital media.
Ritika Garg, founder of Avance PR, said her excitement about onboarding Amara.a, “We’re all prepared to implement, disrupt, and drive PR campaigns for the brand to help it soar to new heights. We want to assist them in developing greater success stories and stronger connections with their audience through our holistic approach.”
“A PR strategy must be carried out for each company in order to gain market share. For early-stage firms and unicorns, we develop PR strategies to cultivate media interactions that lead to substantive change,” she continued.
On the association, Vikas Kakkar, Founder of Amara.ai, said, “We are glad to have partnered with Avance PR which understands the unique challenges of the market and helps us with the opportunities. We put our faith in the agency’s competence since it aligns with our entrepreneurial synergies, providing the brand a notable boost. We anticipate a successful partnership that will jointly advance media engagement and communications.”
