B612 has touched more than 1B+ (1 billion) downloads worldwide and 150M+ total downloads in India. The app was launched around 2016 in India by SNOW Corp., a South Korean mobile app developing company that started in 2015. SNOW Corp has launched more than 10+ apps in various industries like the camera industry, casual 3D gaming, learning app, communication-friendly apps, etc.
Currently, B612 has 30M+ active users on monthly basis (MAU). The credit of sudden surge in active users can be given to all the features which users may need for content creation in just one app and does not require downloading numerous different apps.
B612 is an all-in-one camera app that satisfies all camera needs of users. The app allows users to take photos in various styles, besides recording videos, and creating digital graffiti. Equipped with a wide range of editing tools and built-in AR applications, it has unique features, such as, various filters, makeup, beauty, trendy stickers (1500+), tools to make videos (stories, vlog, videos, bounce, etc), editing (professional editing), various ready to use editing templates, tools to make their own filters or effects, tools to create music videos/short videos & more. B612 has been also adding new exciting features in the app.
Nidhi Agarwal, Business Development Head – India, SNOW Corp. says, “We are amazed by this overwhelming response from our Indian users. The vision behind setting foot in India is to localize the app and to provide best services to our India-based users. Currently the app is available in Hindi and English and we are planning to include other languages too. The app has been providing more Indian-specific effects/makeup/features and festivals too. B612 is also planning to add exclusive stickers, effects and personalized filters and bring amazing content here for the Indian audience.”