Mumbai: Bajaj Electricals Ltd., India’s preeminent Consumer Durables Company has launched “Kaam Ka LED, Kamaal Ka LED, Bajaj LED” campaign for its range of LED lights. With a solution-led narrative and humor-based storyline, the brand introduced the range of Bajaj Ivora Insect Shield LED Lamps- that serves the dual purpose of illuminating while keeping insects as mosquitoes and house flies at bay; Bajaj Ivora Plus range of LED battens and panels that deliver the lumen efficacy of 110 Lm/W which means consumers get more brightness for the same watt and Bajaj LEDZ Lamps and battens with built-in inverter which will be your companion during power cuts with up to 4 hours backup. All three films convey a resourceful application of each of the offerings in light-hearted conversations emphasizing on the features of the products, proving that Bajaj LED is in fact Kaam ka and Kamaal ka LED.
The Ivora Insect Shield commercial displays the power of the LED by keeping the mosquitoes and houseflies at bay whereas the Bajaj Ivora Plus commercial displays the power of the bright lights offered to capture even the minute details under any condition. Additionally, the fun-filled Ivora Inverter LED ad captures the emotion of surprise by lighting the house even during power cuts. The amusing ads are sure to bring smiles to the faces of the viewer and will also make one adore the varied and detailed offerings by Bajaj Electricals.
Speaking about the campaign, Krishna Raman, Business Head- Consumer Products, Bajaj Electricals Ltd. said, “The ‘Kaam Ka LED, Kamaal Ka LED, Bajaj LED’s campaign focusses on the most promising LED products available in the market. We have always believed in enhancing the quality of life and spreading joy with sustainability which has helped us become consumer’s original choice. With this range of Bajaj Ivora LEDs we have tried to go beyond the basic utility of a light bulb and incorporated more features in a way that translates into providing solutions for day-to-day activities. At the same time, we have made sure that these new sets of technology are available for all at ease and convenience. As one of the pioneers in the Indoor & Outdoor lighting, we consistently try to ideate and develop newer, more functional products.”
With the launch of this campaign, the company has reiterated itself as the frontrunner in the consumer lighting space by putting Technology at its forefront and offer the best quality products in the market. Bajaj Electricals’ consistent aspiration to bring out cutting-edge lighting products with futuristic LED technology that is green, energy-efficient, and aesthetically dynamic has led to the birth of this campaign. Three separate ad films with a pinch of humor highlight the importance of having an extraordinary LED designed and curated for everyone. Through the campaign tagline ‘Kaam Ka LED, Kamaal Ka LED, Bajaj LED’, the brand has gone beyond a standard LED light offering and presented more wattage lights for brighter visuals, insect shield that keeps mosquitoes and houseflies at bay, and a strong power back up for irregular power cuts; hence making it ‘Kamaal Ka LED’. The campaign has been conceptualized by Bajaj Electricals and its creative agency McCann Worldgroup. The range is available for sale across various channels such as general trade, modern trade, e-commerce, etc.
With Over 80 years of experience in the consumer lighting space, Bajaj Electricals has managed to be at its crest despite hardships faced in the industry. The company has always converged on creating a comprehensive experience from product to service and communication across the supply chain that opens up new doors for potential and existing consumers to interact with their technology, while also being their go-to brand for decades.