New Delhi: Bajaj Finserv through its lending arm Bajaj Finance Ltd. recently introduced a unique proposition through its campaign #BijliOnEMI wherein customers buying air-conditioners on EMI can avail an Insta Credit loan in their Bajaj Finserv Wallet which they can use to pay their electricity bills on EMI. The campaign is aimed to help their customers finance the high electricity bills that may arise due to extensive usage of air conditioners during summer.
Customers buying ACs worth Rs 20,000 and above are eligible for an Insta Credit loan of Rs 5000 and those purchasing ACs above Rs 40,000 will receive Rs 7000 as an Insta Credit loan on their Wallet. This will assist the customer to pay the installations charges of the air-conditioner and their electricity bills on EMI, making it a complete financing option for the purchase.
To engage with the customers on the campaign, Bajaj Finserv also released a video on social media that garnered a total engagement of 5 Lacs. Made in the VoxPop format, the video features real customers talking about their problems during summer and their reaction on the ‘Electricity bill on EMI’ proposition along with ‘AC on EMI’ by Bajaj Finserv.
The company also launched an interactive contest allowing its customer to win exciting prizes. Through the contest, the customer takes an interactive journey and once completed they need to share the journey results on their social media profiles to qualify for the contest.
The Company aims at continuing the engagement with its customers through many more such initiatives on a regular basis to understand their requirements and craft the best suitable offers for them.
The Bajaj Finserv Wallet allows the customer to access the EMI network card digitally, for tracking loan-related details online, and transacting securely with EMIs on purchases. The Wallet app is accepted at over 1 million stores across the Mobikwik merchant network. Apart from this, the customer can also pay bills, book tickets and transfer funds easily and seamlessly, at the touch of a button.