Mumbai: Bang in the Middle, the five years old communications agency headquartered in Gurgaon, led by PrathapSuthan and Naresh Gupta, has recently announced its entry into the Mumbai market. It already has presence in Chicago and New York. The agency has aggressive plans for Mumbai and already has clients in Mumbai. The agency’s slotions spread across traditional and digital medium including social media marketing and digital solutions.
Commenting on the expansion, Prathap Suthan, managing partner, Bang in the Middle, says, “There is no city like Mumbai that buys great work. And no better city that allows for merit to come through. For us being in Mumbai was always the way forward, and while we have been low key until now, it’s time we opened a bottle of champagne officially.”
Naresh Gupta, CSO and managing partner, says, “Mumbai is the capital of advertising and it needs an agency like ours with expertise across domains. We have a proven offering that merges insights with craft and technology, and we are looking at Mumbai to grow in the city.”Bang in the Middle, has appointed Govind Agarwal as the branch head for Mumbai. Govind has over 13 years of experience and started his career in retail banking with HDFC Bank, before moving to work with agencies like Euro RSCG, Saints & Warriors and JWT. He has cross-industry experience of working on brands like Skoda, FIAT, HDFC Bank, Godrej, Kellogg’s, DainikBhaskar, Danone, SAB TV, Lotus Herbals, CavinKare etc.
GovindAgarwal says, “He is excited to be able to lead Bang in the Middle, for one of its most challenging markets and hopes to be able to deliver value and revenues to the outfit.”
Bang in the Middle works with clients like IndiaMart, Dulux Paints, INOX, VNL, DLF, Healthians, GMR, JSW, and TOI among others