Mumbai: Sony Pictures Networks India has appointed Barath Sundaram as Head of Non-Fiction for the Tamil market, reinforcing its focus on strengthening regional content and expanding its non-fiction programming portfolio.
In his new role, Barath will lead the strategy, development, and execution of non-fiction content for SPNI’s Tamil offerings, with a mandate to drive innovation and audience engagement in the highly competitive regional television landscape.
Barath joins SPNI from Think Studios, where he served as Director – Business & Creatives since 2022. He brings with him over a decade of experience in television content creation, with expertise spanning production management, storytelling, broadcasting, reality television, and creative strategy.
Announcing the new role on his LinkedIn handle, “Excited to begin a new chapter with Sony, leading the Non-Fiction vertical for the Tamil market. Looking forward to contributing, learning, and creating meaningful impact in this new chapter. Grateful for the journey so far, and excited for what lies ahead.”
Prior to this, Barath has worked with several leading organisations including Viacom18 Media Private Limited, Colors Tamil, Indian Political Action Committee, Zee Entertainment Enterprises Limited, Big Energy Media Limited, and Mercury Media.
