Top Advertisers
In Week 16 of Broadcast Audience Research Council (BARC) India, Hindustan Unilever Ltd. maintained its top spot with a rise in ad volumes from 4616.03 (‘000 secs) to 4775.5 (‘000 secs) followed by Reckitt Benckiser Group with a drop in ad volumes from 3318.35 (‘000 secs) to 3089.12 (‘000 secs) at the 2nd spot and Coca Cola India Ltd. at the 3rd spot with a drop in Ad Volumes from 1070.3 (‘000 secs) to 884.87 (‘000 secs). ITC Ltd. leaped from 6th spot to 4th spot with a rise in ad volumes from 756.58 (‘000 secs) to 811.34 (‘000 secs). Pepsi Foods (G) retained its 5th spot with a drop in ad volume from 858.53 (‘000 secs) to 700.1 (‘000 secs). Procter & Gamble dropped from the 4th spot to the 6th spot with a drop in ad volumes from 956.63 (‘000 secs) to 690.23 (‘000 secs). Godrej Group shifted one spot up and stood at the 7th position with 672.9 (‘000 secs). Cadbury India Ltd. slipped one spot down and claimed the 8th position with 587.47 (‘000 secs). Glaxosmithkline Group retained its 9th spot with 516.93 (‘000 secs). GCMMF (Guj Coop Milk Mkt Fed) was the new entrant in the chart with 470.89 (‘000 secs) and claimed the 10th spot.
Top Brands
In the top brands category, Lizol all in 1 maintained its lead with a drop in ad volumes from 500.09 (‘000 secs) to 406.28 (‘000 secs). Dettol Antiseptic Liquid shifted one spot up and stood at 2nd position with a drop in ad volumes from 395.88 (‘000 secs) to 356.09 (‘000 secs). Harpic Power Plus 10X Max Clean slipped one spot down and stood at 3rd position with a drop in ad volumes from 430.06 (‘000 secs) to 335.96 (‘000 secs). Vimal Elaichi Pan Masala with Ad Volumes of 330.08 (‘000 secs) at the 4th spot and Lalithaa Jewellery with 321.78 (‘000 secs) at the 5th spot were the two new entrants in the chart. Horlicks retained its 6th spot with 246.15 (‘000 secs), followed by Santoor Sandal and Turmeric at the 7th spot with 240.07 (‘000 secs). Ultratech Cement dropped drastically from the 4th spot to the 8th spot with a drop in ad volumes from 292.1 (‘000 secs) to 235.23 (‘000 secs) compared to last week. Dettol Toilet Soaps slipped one spot down and stood at the 9th position with 234.19 (‘000 secs). Moov Strong Diclofenac Gel was another new entrant in the chart with 233.79 secs) and claimed the 10th spot.
