Broadcast Audience Research Council (BARC) has released week 17 data on Thursday.
In Week 17, Reckitt (India) retained its top spot among the Top Advertisers category with the weekly insertions of 276562 compared to 283169 in Week 16. Hindustan lever Ltd also retained the second spot with 228865 weekly insertions compared to 221158 in week 16. ITC Ltd claimed the 3rd spot with 48403 weekly insertions, followed by PepsiCo with 43926 weekly insertions compared to 39494 in the previous week. Brooke Bond Lipton Ltd, which was in the 7th spot last week, climbed two spots up to claim the 5th spot with weekly insertions of 35756. Wipro Ltd bagged the 6th spot with 33134 weekly insertions. Lakme Lever Ltd, which was at the 9th spot in week 16, claimed the 7th spot with 27696 weekly insertions. Godrej Consumer Products Ltd, which was at the 6th spot in the previous, climbed two spots down in Week 17 to claim the 8th spot. Cadbury’s India Ltd, which was at 5th spot in week 16, claimed the 9th spot with 2712 weekly insertions. Procter & Gamble, which was at the 8th spot in week 15 and 16, stood at the 10th spot with 2623 weekly insertions.
Among the Top brand’s category, like in the previous weeks, Lizol maintained the first spot with 31562 weekly insertions. Dettol Toilet Soaps also retained its second position, 24969 weekly insertions, followed by Dettol Intense Cool Soap 17222 weekly insertions. Week 17 witnessed a new entrant to the category. Dettol Laundry Sanitizer claimed the 4th spot with 16610 weekly insertions. Dettol Antiseptic Liquid climbed one place down compared to the previous week to claim the 5th spot with 14617 weekly insertions. Harpic Bathroom Cleaner stood at 6th spot with 13621 weekly insertions, followed by Harpic Power Plus 10X Max cleaner with 13510 weekly insertions. Vimal Elaichi Pan Masala maintained the 8th spot with 12574 weekly insertions.
followed by Itch Guard cream with 12423 weekly insertions. Mortein Smart stood at the 9th spot with 11509 weekly insertions, followed by Santoor Sandal and Turmeric with 11481 weekly insertions.