Top Advertisers
In the Week 17 of Broadcast Audience Research Council (BARC) India Data Report, Hindustan Unilever Ltd. continued its lead with rise in Ad Volumes from 4775.5 (‘000 secs) to 5135.87 (‘000 secs)followed by Reckitt Benckiser Group with drop in Ad Volumes from 3089.12 (‘000 secs) to 2847.46 (‘000 secs) at the 2ndspot and Coca Cola India Ltd. with rise in Ad Volumes from 884.87 (‘000 secs) to 959.02 (‘000 secs) at the 3rd spot. Godrej Group took a steep leap from 7th spot to 4th spot with rise in ad volumes from 672.9 (‘000 secs) to 867.4 (‘000 secs) as compared to last week. ITC Ltd. slipped one spot down and stood at 5th position with drop in ad volumes from 811.34 (‘000 secs) to 801.44 (‘000 secs) followed by Pepsi Foods (G) at the 6th spot with drop in ad volumes from 700.1 (‘000 secs) to 645.29 (‘000 secs). Wipro (G) was the new entrant in the chart with 512.7 (‘000 secs) and claimed the 7th spot. GlaxoSmithKline Group shifted one spot up and claimed the 8th position with 508.11 (‘000 secs). Procter and Gamble dropped from 6th spot to 9th spot with drop in ad volumes from 690.23 (‘000 secs) to 507.69 (‘000 secs). Reliance Industries Ltd. (G) was another new entrant in the chart with 477.21 (‘000 secs) and claimed the 10th spot.
Top Brands
In the top brands category, Vimal Elaichi Pan Masala bagged the top spot with rise in ad volumes from 330.08 (‘000 secs) to 385.05 (‘000 secs). Lizol all in 1 slipped one spot down and stood at 2nd position with drop in ad volumes from 406.28 (‘000 secs) to 301.77 (‘000 secs) followed by Dettol Antiseptic Liquid at the 3rd spot with drop in ad volumes from 356.09 (‘000 secs) to 298.26 (‘000 secs) and Harpic Power Plus 10X Max Clean at the 4th spot with drop in ad volumes from 335.96 (‘000 secs) to 268.94 (‘000 secs). Santoor Sandal and Turmeric took a leap from 7th spot to 5th spot with rise in ad volumes from 240.07 (‘000 secs) to 267.84 (‘000 secs) as compared to last week. Sprite was the new entrant in the chart with ad volumes of 252.67 (‘000 secs) and claimed the 6th spot. Horlicks slipped one spot down and stood at the 7th position with 252.57 (‘000 secs). Reliance Jewels Rannkaar was another new entrant in the chart with ad volumes of 248.8 (‘000 secs) and claimed the 8th spot. Lalithaa Jewellery dropped drastically from 5th spot to 9th spot with drop in ad volumes from 321.78 (‘000 secs) to 220.9 (‘000 secs). Veet Cold Wax Strip entered the chart with ad volumes of 216.71 (‘000 secs) and claimed the 10th spot.
