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Home Featured

BARC Week 22: Reckitt India leads the Top brand list

by MN4U Bureau
June 11, 2021
in Featured, Advertising
Reading Time: 1 min read
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According to the Broadcast Audience Research Council (BARC) India weekly report, among the Top advertisers’ category, Hindustan Lever bagged the first spot with 4234.36 (‘000 secs) ad volume. Reckitt India Ltd stood at second spot with 4162.47 (‘000 secs) ad volumes, followed by Brooke Bond Lipton Tea with 722.19 (‘000 secs) ad volumes. Colgate Palmolive India stood at fourth with 520.71 (‘000 secs) ad volumes, followed by Procter& Gamble with 497.41(‘000secs) ad volumes. Amazon India bagged the sixth spot with 417.89 (‘000 secs) ad volumes, followed by ITC ltd with 371.22 (‘000 secs) ad volumes. Wipro Ltd bagged the 8th spot with 363.72 (‘000 secs) ad volumes, followed by Google with 354.72 (‘000 secs). PepsiCo bagged the tenth spot with 330.45 (‘000 secs) ad volumes.

Among the Top brands’ category, Dettol Range of products topped the list with 474.53 (‘000 secs) ad volumes followed by Dettol Toilet Soaps with 423.92 (‘000 secs)  ad volumes. Amazon Prime Video stood at third spot with 385.97 (‘000 secs)  ad volumes followed by Veet Hair Removal with 342.36 (‘000 secs). Harpic Bathroom Cleaner bagged the 5th spot with 340.3 (‘000 secs) ad volumes followed by Dettol Antiseptic Liquid with 331.95 (‘000 secs) ad volumes. Surf Excel Easy wash stood at 7th spot with 310.09 (‘000 secs) followed by Horlicks with 283.8 (‘000 secs) Dettol Liquid Soap bagged the 9th spot with 279.09 (‘000 secs) ad volumes followed by Lizol 273.47 (‘000 secs) ad volumes.

Tags: BARC IndiaBrooke Bond Lipton TeaColgate-PalmoliveDettolHindustan LeverReckitt

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