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Home Featured

BARC week 6: HUL maintains top spot in the advertisers category

by MN4U Bureau
February 18, 2022
in Featured, Advertising
Reading Time: 1 min read
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BARC Week 10: Harpic Power Plus 10X Max Clean maintains the lead spot in the Top Brands Category
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Top Advertisers

In the Week 6 of Broadcast Audience Research Council (BARC) India, the Top 3 positions remained unchanged compared to week 5. Hindustan Unilever Ltd. retained its top spot with Ad Volumes of 5080.24 (‘000 secs) followed by Reckitt Benckiser Group in the second spot with 3939.77 (‘000 secs) and Procter & Gamble in the 3rd spot with 1168.74 (‘000 secs). Godrej Group with 935.79 (‘000 secs) and Cadburys India Ltd. with 924.4 (‘000 secs) exchanged their positions and bagged the 4th and 5th spot respectively. Tata (G) retained its 6th spot with 581.2 (‘000 secs). Marico Ltd. shifted one spot up and stood at the 7th position with 552.98 (‘000 secs). Last 3 positions were claimed by the new entrants in the Top 10 list with ITC Ltd. at the 8th spot with Ad Volumes of 503.74 (‘000 secs) followed by GlaxoSmithkline Group at the 9th spot with 501.23 (‘000 secs)and Amazon Online India Pvt. Ltd. with 414.62 (‘000 secs) at the 10th position.

Top Brands

In the top brands category, Harpic Power Plus 10X Max Clean shifted one spot up and claimed the top spot with Ad Volumes of 704.34 (‘000 secs). Harpic Bathroom Cleaner entered the Top 10 chart and claimed the 2nd spot with 342.66 (‘000 secs) followed by Ultratech Cement with 325.52 (‘000 secs) at the 3rd spot. RummyCircle.com dropped from 1st spot to 4th spot with 317.12 (‘000 secs) as compared to week 5. Dettol Antiseptic Liquid took a steep leap from 10th spot to 5th spot with 270.56(‘000 secs). Policybazaar.com was another new entrant in the Top 10 list with 263.28 (‘000 secs) at the 6th spot followed by Dettol Toilet Soaps with 255.62 (‘000 secs) at the 7th spot and Dettol Foaming Handwash at the 8th spot with 255.62 (‘000 secs). Meesho App retained 9th spot with 229.1 (‘000 secs).Clinic Plus Shampoo dropped drastically from 3rd spot to 10thspot with 219.87 (‘000 secs).

Tags: BARC Week 6Broadcast Audience Research CouncilHarpic Power PlusHindustan UnileverReckitt Benckiser

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