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BARC Wk 4 in TN: Star Vijay regains its No. 2 position in Tamil GEC market

by MN4U Bureau
February 3, 2018
in Exclusive, Featured
Reading Time: 1 min read
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BARC Week 10: Colors Tamil among Top 5 GECs in TN; scores 241 GRPs in Chenna

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Chennai: In line with the BARC data of week 4 for the Tamil GEC market, Star Vijay has regained its No. 2 position with 387983 (000s) impressions (512 GRP) pushing its rival Zee Tamil to the 3rd place with 335037 (000s) impressions (442 GRP), Sun TV is seen leading the chart with 992265  (000s) impressions (1310 GRP).

Vijay TV was able to regain its No. 2 position with the support of opening numbers of new season of its Singing Talent show Super Singer 6. Participation of legend A R Rahman in this season has freshness to the aging format and opened with 3.3 TVR.

During the previous week, Zee Tamil managed to snatch the No. 2GEC spot, with its Pongal Special line up of blockbuster movies and shows. The world television premiere of the blockbuster movie Mersal with 8.5 TVR played a vital role in the channels’ rating by adding GRP of 525 in week 3. Though Star Vijay competed neck to neck with Zee Tamil, with its equally fascinating pongal line up of special shows and movies like WTP of the blockbuster movie Dheeran Adhigaram Ondru,the latter managed to stay ahead of the former last week.

With a tough competition between Vijay TV and Zee Tamil, Vijay TV has bounced back to the 2nd place where it has been placed for quite some time now. On the other hand Zee Tamil is performing well with its fiction line-up in the prime time and is seen growing by time.

The last two places in the top 5 chart has been occupied by the Sun TV Network’s movie channels KTV and Comedy Channel Adithya TV with 307373 (000s) impressions (406 GRP) and 76758 (000s) impressions respectively.

Tags: A R RahmanAdithya TVBARCKTVStar VijaySun TVTamil GECZee Tamil

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