Mumbai : According to the week 51 data released by BARC India, for the period between Saturday, 15th December to Friday and 21st December 2018, Star Plus dominates Urban HSM category with 508 mn imps, while Zee Anmol continues to lead the U+R segment. The Urban HSM market has not witnessed any changes in the ranking in week 51 against the previous week. Following the market leader is Zee TV with 436 mn imps while Colors, Sony and Star Bharat have retained their positions at third, fourth and the fifth slots with 383 mn imps, 368 mn imps and 345 mn imps respectively. Further the rankings of the rest of the channels have also not changed with Sony Sab 300 mn imps and Star Utsav 195 mn imps at the 6th and 7th places, Sony Pal 154 mn imps, Zee Anmol 144 mn imps and &TV 136 mn imps have managed to settle at their week 50 places in the list this week.
The rankings of Hindi GECs in the Urban U+R category in week 51 has not witnessed a change but for entry of Rishtey in the last slot of the top 10 Hindi GECs list. Following the market leader Zee Anmol is Star Plus with 727 mn imps. Zee TV 714 mn imps, Star Bharat 685 mn imps and Star Utsav 562 mn imps have managed to stand at third, fourth and fifth positions respectively. While Colors with 552 mn imps occupied the 5th slot, Sony Pal and Sony ranked 6th and 7th with 518 mn imps and 498 mn imps respectively. Further Dangal with 447 mn imps managed to settle in the same slot, while Rishtey with 417 mn imps is seen occupying the 10th place pushing away Sony Sab out of the top 10 Hindi GECs list in week 51.
On the other hand, taking a look at the HSM rural segment, the market is seen undergoing light rearrangement, except for the interchange of ranking of Star Bharat and Dangal against week 50, the rankings of rest of the channels in the list seem to be unchanged in week 51. Zee Anmol continues to top the chart with 620 mn imps, while Star Utsav and Sony Pal retained their rankings in the 2nd and 3rd places with 366 mn imps and 364 mn imps respectively, Star Bharat with 344 mn imps is seen stepping down from its position giving away the 4th position to Dangal TV 349 mn imps. Rishtey stands at the 6th slot with 305 mn imps while with 278 mn imps Zee TV ranks 7th in the list. Star Plus 219 mn imps, Big Magic 197 mn imps and Colors 169 mn imps are also seen retaining their ranking in the 8th, 9th and 10th places respectively.
