BBC Studios India has been at the forefront of creating original content for a lot of OTT platforms in the past year or so. With the increased demand of originals, it is providing the required supply of content on various OTT platforms.
Factual is now mainstream entertainment
Television has entertained, and now globally, the curious individual no longer wants to be just entertained, they want to be edu-tained. Factual programming is no longer relegated to a ‘whim watch’, or the far corner of a channel’s schedule, it forms part of your daily viewing.
Sony BBC Earth, home to BBC Studio’s factual shows, has had tremendous viewing traction. Shows like Planet Earth, Blue Planet II (we all remember the ‘Snake versus Iguana’ chase clip that became an internet sensation), these are shows that are raising environmental awareness and leaving an impact on our lives. And there’s more to come; Sir David Attenborough’s Seven Worlds One Planet, which gives us insights into the remarkable lives of the natural world across the seven continents and, more importantly, its impact on every one of us.
Viewing habits are expanding and the BBC’s pipeline is geared up to meet this demand. Edutainment is the offering for those seeking intellectual stimulation.
Bold is no longer beautiful
We live in the real world and British drama connects you to the visceral reality. Tune into some of our locally produced shows on Hotstar – Criminal Justice or Out Of Love (the remake of the successful Doctor Foster) – or on various digital platforms such as Amazon Prime Video, HOOQ, Hungama, or on the BBC First block on Zee Café. You will realise that these are shows soaked in reality and made with gumption! It’s a far cry from your ‘saas bahu’ (mother-in-law, daughter-in-law) daily drama, even if it is family drama.
Watch out for forthcoming dramas Trigonometry, Traces, Life and Sanditon in 2020.
These shows are about empowerment and an inclusive, diverse world. ‘Bold’ dramatisations of the beautiful in the deep sense of the word.
Time is a Commodity
Smart devices have made the world smaller and we now hold the world in the palm of our hands, viewing on the move. The digital landscape has never been more robust than it is now, and it’s strengthening. Subscription revenues are being built on this offering, and the offering is content.
BBC Studios is a content company and our aim is to integrate our content on digital platforms, assisting you to invest in that very valuable commodity – time!
Social Media is the next factor that unites us and encourages us to participate – some for personal development, some for ego-massaging and psychological fervour, some for environmental development and social change. Social Media may be your bug-bear but it does its bit for society and development. And it can only move forward. Progress is linear and upwards. And change is eternal.
Everything is geared towards development and our lives are built on change and disruption. The old order has changed. BBC Studios is here with your dose of bold, British entertainment.