Mumbai: BBH India, part of Publicis Groupe India, has bolstered its leadership team to accelerate growth and scale client impact. The agency announced the appointment of Delon Mascarenhas and Mitushi Sharma as Executive Vice Presidents, while Ashwin Palkar and Nisheeth Srivastava have been elevated to Senior Executive Creative Directors.
In their new roles, Delon and Mitushi will focus on strengthening client partnerships and driving strategic business expansion, reporting to Himanshu Saxena, Managing Director and Chief Operating Officer, BBH India. Ashwin and Nisheeth, on the other hand, will continue to report to Parikshit Bhattacharya, Chief Creative Officer, BBH India, and play a pivotal role in leading creative excellence and nurturing talent.
The leadership moves come on the back of BBH India’s strong growth momentum, marked by new business wins, strengthening of existing client relationships, and global creative recognition — including a Bronze Lion for its ‘Bassi Vs Garnier Men’s Facewash’ campaign at Cannes Lions 2025. BBH India was also ranked the No. 3 Creative Agency in India in the MMA SMARTIES Business Impact Index 2024, underscoring its creative and business effectiveness.
With over 25 years of experience, Delon Mascarenhas has led brand strategy, content, and digital mandates across leading organizations, including DDB Mudra Group, Tring, Edelman India, and Havas Life. He has worked on marquee brands such as McDonald’s, HUL, Red Bull, Meesho, Dream11 and Abbott.
Mitushi Sharma brings over 23 years of experience across categories like beauty, auto, BFSI, pharma, FMCG, and consumer durables. She has worked with leading brands including Nivea, Whirlpool, Mahindra, Hero Group, Conagra Foods, Skechers and Torrent Pharma, and was a key part of Unilever’s portfolio management across brands such as Lakme, Domex, and Ayush during her stint at FCB Interface.
Commenting on the leadership expansion, Himanshu Saxena, Managing Director and Chief Operating Officer, BBH India, said, “Today, BBH has evolved from being a creative agency to a Creative Company that is designed to deliver full-funnel marketing effectiveness using creativity. The strengthening of the leadership team underscores our commitment to this belief. Both Delon and Mitushi have been handpicked for this strategic role of delivering the power of difference to our clients’ businesses. With a talented leadership, BBH India is stronger than ever to move to the next phase of growth.”
Sharing his enthusiasm, Delon Mascarenhas said, “I’m excited to re-join BBH India at a pivotal moment in its growth journey as it invests in a leadership culture that’s built for the future. I look forward to working alongside Paritosh and Himanshu and a forward-thinking team to support brands and businesses in today’s complex and evolving landscape.”
Mitushi Sharma added, “As technology becomes an even bigger part of our lives, consumer behaviour, mindsets and expectations continue to evolve. As a global creative powerhouse, BBH India has always stood out for its ability to combine cultural insight, creativity, and strategy in a way that’s fresh, effective, and relevant to where the world is headed. With a clear vision and strong leadership, I’m confident this team is poised to push boundaries and help shape the next chapter of exponential growth.”
