• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Wednesday, July 6, 2022
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Advertising

BC Web Wise bags digital duties for Tiger Balm in India

by Editorial
June 24, 2022
in Advertising, Featured
Reading Time: 2 mins read
BC Web Wise bags digital duties for Tiger Balm in India
Share Share ShareShare

Gardenia Cosmotrade LLP has handed over to BC Web Wise the digital duties for the 100-year-old pain relief brand Tiger Balm in India. The agency will drive the brand’s positioning and awareness for its entire range of products, and help capture a greater share in the effective pain relief  space, with the eye of the tiger on the future of digital marketing.

The brand is now looking at reinforcing and expanding its presence in India by speaking the language of the millennials and refashioning its communication to appeal to the young as it looks to expand its footprint. 

Puneet Motiani
Puneet Motiani

Speaking about having a new digital partner, Puneet Motiani, Designated Partner, Gardenia Cosmotrade LLP says, “Older generations of Indians have grown up trusting the high-quality formulation of Tiger balm for strong and effective pain relief. And with BC Web Wise we are now embarking on a journey to revitalize the brand in the digital age and make it relevant across  all  generations.”

Brand & Marketing Expert and Advisor to the Gardenia board, Pankaj Bhawnani added, “Tiger Balm is a decades old trusted brand which is rewriting its DNA to connect with younger audiences and BC Webwise brings the right digital mindset to help Gardenia Cosmotrade in this journey.”

Chaaya Baradhwaaj
Chaaya Baradhwaaj

Commenting on the win, Chaaya Baradhwaaj, founder & MD, BC Web Wise said, “Tiger Balm is a decades old trusted Singaporean brand with a new approach to digital marketing in India. BC Web Wise has the track record of working with legacies as strong, and we are super excited to work with such a household giant. With our roaring success stories and Gardenia Cosmotrade’s support, we are ready to make the Tiger enter every nook and corner of India’s digital marketing jungle.” 

Tags: BC Web WiseChaaya  BaradhwaajGardenia CosmotradeTiger Balm

Related Posts

&pictures presents WTP of ‘Loveshhuda’ on July 9  
Featured

&pictures presents WTP of ‘Loveshhuda’ on July 9  

by Editorial
July 6, 2022
0

This Saturday Premiere Party, &pictures is all set to present the World Television Premiere of romantic film, ‘Loveshhuda’ on 9th...

Read more
Online retail in India to grow nearly sixfold, to touch $300 bn by 2030: BCG Report
Featured

Online retail in India to grow nearly sixfold, to touch $300 bn by 2030: BCG Report

by Editorial
July 6, 2022
0

Mumbai:: Boston Consulting Group (BCG) has released its latest report titled, “Ten Things You Should Know About E-Commerce in India”, to bring...

Read more
Axis My India

57% Indians consider the brand’s reputation while making a purchase: Axis My India CSI Survey

July 4, 2022
Sandeep Kuriakos

How to enhance your online campaign, cut ad spends and hit the ball out of the park!

July 4, 2022
Has the edtech bubble burst?

Has the edtech bubble burst?

July 4, 2022
Weekend Rewind: #SudhirChaudhary, Eknath Shinde, Stranger Things, Amber Heard

Weekend Rewind: #SudhirChaudhary, Eknath Shinde, Stranger Things, Amber Heard

July 2, 2022
Dalbir Singh: Sikh Park’s Creative Spark  

Dalbir Singh: Sikh Park’s Creative Spark

July 2, 2022
Rocketry

Weekend Watch: Rocketry

July 2, 2022

Subscribe to Newsletters

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

Medianews4u.com © 2019 - 2022 All rights reserved.