The Board of Control for Cricket in India (BCCI) is ready with the Invitation-To-Tender (ITT) for IPL media rights for the 2023-27 cycle and is likely to float the tender by next week, as per media reports.
BCCI Secretary Jay Shah has told the media that transparency is the keyword and that remains to be the reason why an e-auction is conducted. He asserted that e-auction will offer bidders an equal and fair platform to stake their claims.
Prices have gone north for all associations with the IPL. According to industry experts, the media rights value is expected to cross the Rs 50,000 crore band and the core demand for the IPL is on TV and that too with high OTS brands and sectors. The OTT penetration in the country backed by technology is expected to attract bids in the range of Rs 22,000 crore which is less than 50 percent of the overall value.
The BCCI is also bringing in distinctive features for the media rights auction this time, the apex body has decided to explore the digital platforms by inviting tenders for multiple packages. With an objective to avoid any unexpected situations that can emerge due to network and connectivity, instead of the internet, the BCCI is conducting the entire e-auction process through the intranet.
