Mumbai: BGaussthe electric two-wheeler arm of RR Global and a pioneer in the electric mobility space, introduced a unique influencer driven campaign with their digital advertising agency Admatazz. The agency strategized an exhaustive influencer campaign #BringSenseToTheCity, in collaboration with top creators by creating content pieces unique to each one.
The campaign aimed to appeal to a number of influencers like BeYounick a leading personality in the comedy sphere, Mumbai Foodie, Shanice Shrestha a Vlogger and Hansini Reddy who are quirky and ever growing in today’s digital space. These top creators promoted the campaign across their social media platforms which created a chatter online. While India was under lockdown the pollution level had drastically dropped giving emphasis to people adopting electric vehicles to curb pollution more than ever. The campaign concluded on 22nd November which grabbed many eye balls and overall received an effective response with 15 Lakh + Impressions, 140K + Engagements.
Speaking on the campaign, Ms. Sanya Afreen Rashid, Social Media Head, Admatazz said, “We were thrilled to collaborate with high ranking city specific social media influencers who managed to establish authentic content for the brand. Not taking the usual route, we encouraged these social media influencers to create content synonymous with their unique approach rather than working out of a brief. These influencers added an exciting punch to the collaborations in their own way. We are extremely happy with the overwhelming response and enthusiasm we received on social media and are looking forward to many such collaborations in the future.”
BGauss has opened showrooms in the western and southern regions of India. In terms of sales and service network, the company has opened their showrooms in Hyderabad, followed by Chennai, Bangalore, Pune, outskirts of Mumbai. The company has also made service packages which will further enhance customer experience.