Bengaluru: The Advertising Club, Bangalore’s Prestigious BIG BANG AWARDS 2019 for Excellence in Creative & Content, have received a massive response with entries from 73 agencies and 7 clients, spread over 13 cities in India. The Advertising Club has been able to rope in over 20 prominent Advertising professionals to judge the entries. The coveted Big Bang Awards have become an Industry hall-mark and this year, it will be held on Friday, September 20th, with a galaxy of Advertising professionals from across India marking their presence.
As the Advertising industry continues to grow, more and more new opportunities and newer challenges seems to be emerging. The advertising approaches of yesteryears are being challenged and there is a need to Break a lot of the conventional rules in order to capture of the new age consumer. We have therefore chosen our theme for this year’s Big Bang Awards as ‘Breaking The Rules” says Laeeq Ali, President of The Advertising Club Bangalore. In the last two decades, Bangalore has emerged as the key Advertising hub of South India, has become home to several international and national agencies. Apart from this, several home-grown agencies have also made a mark, making Bangalore the No.2 city for Advertising talent after Mumbai, Laeeq added.
“We are continuing to celebrate Big Bang this year with the theme of “For The Love Of Advertising”. We believe that the shine has gone out of traditional advertising and we want, in our small way, to try and bring it back, in spite of the sweeping changes wreaked by digital. We are looking at a year-long campaign, starting with Big Bang, to celebrate some of the iconic work in the past, award the best current work and discuss and debate the future of our beloved industry. ” says Malavika Harita, Chair person of Big Bang Awards.
Arvind Kumar, Executive Director of The Advertising club Said “This year, the much celebrated Ad film Maker Prasoon Pandey will be delivering the Key Note Address. Prasoon has been ranked as one of the top 100 Ad Film makers, by Advertising Age.
Sachin Sharma of the new age Tik-Tok Ads will also be making a small presentation on how platforms like theirs are helping brands win hearts”, he added.
The Big Bang Awards Event will be held in Bangalore on September 20th at The ITC Gardenia Hotel.
The entry is by invitation only.