Mumbai: Big Bazaar, the flagship retail chain from Future Group and a household name in India presents a heartwarming film for Raksha Bandhan. The film is part of the ongoing campaign called ‘HarTyohaar Mein Big Bazaar’which celebrates the fact that the brand is a part of every Indian festival through their wide-range of product offerings.
Created by DDB Mudra West the story pulls a slice from the life of a Big Bazaar shopper stranded in the rain outside the store; all alone with several shopping bags. Her unsuccessful calls for an auto- rickshaw are noticed by a staff member of the store. He goes ahead and gets her an auto so she can reach her home safe and sound. On RakshaBandhan, the same shopper expresses her gratitude towards his random act of kindness with a ‘Rakhi’. The film ends with a beautiful line- ‘PyaarKeDhaagonSe JodeDilKe Tar; HarTyohaar Mein Big Bazaar’ (Helping connect the strings of heart with threads of love; Big Bazaar for every festival).
Speaking about the campaign Mr. Sadashiv Nayak, CEO, Big Bazaar says, “This film shows how Big Bazaar is integrated in the lives of our customers and how we have been a part of their celebrations for any occasions. As a brand we share a very enriching bond with our customers and will continue to provide safe, affordable and quality products to help the consumers maintain the well-being of themselves and their dear ones.”
The film is promoted on television, radio, print, social media platforms & across all Big Bazaar and Big Bazaar GenNext stores in the country. In addition to this consumers can avail exciting RakshaBandhan offers on a variety of products like Chocolates, Toys, select Koryo electronic items, Clothing items etc.
Link to the campaign:
Agency: DDB Mudra West
Creative: Rahul Mathew, NilayMoonje, ManojBhagat, Suman, Nilesh, Vikas
Account Planning:MehakJaini, Neha Kulkarni
Account Management: Sanjay Panday, Sharon Picardo, AbhayBhonsle, Vishwendra Singh Parmar, Zeeshan Patel
Agency Production: Vishal Sane, MinazLala, PravinMisal