BIG FM in Mumbai is utilizing its integrated marketing brand, BIG World, to incorporate AI technology. The radio network aims to form a dynamic ecosystem, enriching user experience and building stronger connections with its audience. The launch begins with BIG Dhun, an AI-driven platform for generating custom songs.
BIG Dhun, an AI song creation platform, enhances music personalization. Users provide prompts to generate unique songs instantly, reflecting their mood, genre, language, gender, or a chosen theme. Launched on Friendship’s Day, it creates custom songs for various relationships, complemented by testimonials. This innovative use of AI by BIG FM showcases technological prowess and a dedication to fostering connections through music and storytelling.
Commenting on the same, Abraham Thomas, CEO, BIG FM, said, “At BIG FM, we’re leveraging AI to transform our content strategy, enhance engagement and set new benchmarks in consumer experience. It allows us to deliver real-time, data-driven content and interactions, ensuring that our offerings are always relevant, engaging and tailored to individual preferences. We have an impressive line up of offerings in this space which we are sure to get all our stakeholders excited.”
Sunil Kumaran, COO, BIG FM shared, “Through BIG World, our endeavour has always been to provide end-to-end solutions to all our stakeholders. With the introduction of AI, we were leveraging it as a tool to create personalised content and gain deeper consumer insights, but now we are applying it in a more analytical direction. In the age of digital media and entertainment, interactive campaigns that engage users creatively are at the forefront of innovations. Our new platform BIG Dhun aims to harness the power of artificial intelligence to create a unique experience where users can generate personalized songs. It embodies the philosophy of innovation, connectivity and personalized engagement, underscoring our dedication to delivering a holistic experience.”
BIG Dhun anticipates high user interactions, fostering a vibrant and active community. As pioneers in embracing radio + digital advancements, BIG FM continues to innovate and adapt, leading the way whilst merging the best of both worlds- radio’s classic charm with modern digital experiences.
