Mumbai: As India gears up for Diwali, BIG FM, one of the country’s leading radio networks, has announced the launch of Season 4 of its blockbuster festive campaign, ‘Super Duper Dhamaka’, featuring Bollywood star Bobby Deol. The campaign aims to spread festive cheer while empowering local retailers and engaging customers through high-impact, celebrity-led visibility.
Following the success of previous editions featuring Govinda, Sonu Sood, and Sonakshi Sinha, this year’s campaign continues to strengthen BIG FM’s mission of driving hyperlocal engagement. Retailers can leverage celebrity-led promotional videos, geo-targeted ads via BIG Live, RJ store visits, and festive branding kits, while customers can enjoy exclusive festive deals, on-air contests, and the return of the much-loved Golden Contest, offering merchandise signed by Bobby Deol.
Sunil Kumaran, CEO, BIG FM, said, “Super Duper Dhamaka has become synonymous with festive celebrations at BIG FM and with each season we take it to the next level. This year, Bobby Deol is the face of the campaign and we are confident of creating an unmatched impact for our retailers and delivering an exciting festive journey for our listeners. At BIG FM our constant endeavour is to merge entertainment with purpose and this campaign perfectly embodies that commitment. This is an initiative designed purely for local retailers and it clearly highlights our hyperlocal strength across the country. We wish this festive season to be bigger and better for all our listeners as well as our retailers”
Atul Razdan, Chief Marketing & Product Officer, BIG FM, added, “This campaign beautifully blends celebrity charisma with local business empowerment. Super Duper Dhamaka Season 4 offers local retailers access to a celeb promoting their offers and discounts thereby enabling huge traction in footfalls and revving up sales. The fact that this campaign is truly multimedia and pans across radio, digital and OOH, makes it even more valuable. With Bobby Deol in the campaign, be rest assured for loads of entertaining content for our listeners while they are busy redeeming heavy discounts from our Super Duper Dhamaka website. It’s truly a win-win for everyone involved.”
Actor Bobby Deol, the face of Super Duper Dhamaka Season 4, said, “Diwali has always been close to my heart, it’s that time of the year when we come together, share joy, and lift each other. I am excited to join BIG FM for Super Duper Dhamaka Season 4, a campaign that brings the true spirit of Diwali to life. It celebrates togetherness, community, and festive cheer while creating real opportunities for retailers and listeners alike. I’m looking forward to being part of this super-duper celebration!”
