Mumbai: BIG Ganga, the No. 1 regional general entertainment channel of Bihar & Jharkhand from Reliance Broadcast Network consistently offers entertainment and meaningful content built on local insights with a cultural connect and a deep understanding of the socio-cultural fabric. The channel has been tapping unseen talent from the Hinterland across rural melas for the past four years and established a popular property called ‘Mele Ka BIG Star’. Re-christened as Hindustan Ka BIG Star, in its eighth season, the Network plans to up the ante by targeting not only melas, but also add cities, thus increasing participation as well as growing the reach.
BIG Ganga will televise this event as a reality TV series for over 5 months with 26 episodes as well as promote it on BIG FM India’s largest and No. 1 Radio Network. The auditions are scheduled to begin from 6th June for a month.
With an attempt to unearth talent from the grass root level, Hindustan ka BIG Star not only invites people who are passionate about any talent, but also encourages those who have an aptitude for singing, dancing, mimicry, stunts, stand-up comedy, painting and much more. Combining the biggest melas and cities of Uttar Pradesh, Bihar, Jharkhand and Madhya Pradesh, Hindustan ka BIG Star will bring forth hidden talent from across the Hindi heartland.
Mr. Harkawal Singh, Category Head –Oral Care, Dabur India Ltd said, “We are delighted to partner with Hindustan Ka BIG Star for the third year in a row. The show is a great platform to communicate about the importance of oral hygiene in a relevant way. Dabur Red Paste from the house of Dabur is always known for complete oral care. Dabur Red Paste is a unique blend of traditional Indian Medicine and modern pharmaceutical technology bringing out the best of both, the side effects free, effective formulation useful for maintaining oral hygiene and keeping the gums and teeth healthy.”
Speaking about the property, a spokesperson from BIG Ganga said, “In our endeavour to take Mele ka BIG Star to the next level, we decided to reach audiences not only at some of the biggest melas, but also additional towns. Re-named Hindustan ka BIG Star, in its eighth season, the show will continue to bring talent from the Hindi heartland to the world at large, providing them with a great platform and giving brands an interesting engagement opportunity.”
Open for all (Age 4+ onwards), Hindustan ka BIG Star has Dabur Red Paste as the Title Sponsor, Co-Powered by Dabur Vatika Shampoo, Associate Sponsor Dalda Cooking Oil and Radio partner BIG FM.
The show has already travelled to some of the biggest melas of the Hindi heartland including Kumbh, Sonepur, Meerut Nauchandi, Aligarh Numaish etc. More than 7500 performers have lived their dream on Mele Ka BIG Star’s unique platform.
In addition to this, the high decibel marketing approach to the show will facilitate an extensive forum for marketers to directly connect with their consumers. The show will be heavily promoted through TV, radio, digital and print.
Viewers can also tune in to BIG Ganga and BIG FM for details or submit their auditions through Hindustan ka BIG Star app available at Google Play Store.
