Mumbai: Reliance Broadcast Network Ltd (RBNL) owned Bhojpuri channel launched in 2012 has steered itself to comfortable leadership position in Bhojpuri Market pushing aside all other early birds, which entered the market much ahead of the former’s entry.
The popular regional channel of Bihar and Jharkhand has recently been re-branded as BIG Ganga from its previous name Big Magic Ganga and the channel is witnessing remarkable growth in viewership ever since it became available on DD Freedish.
| BARC Individual Panel Data for Bihar Wk-4 & 5 | ||||
| Week 5 | Week 4 | |||
| BIHAR REGIONAL | GVTs | Rel. Share | GVTs | Rel. Share |
| BIHAR REGIONAL Total | 53511 | 100% | 67453 | 100% |
| Big Ganga | 15957 | 30% | 16026 | 24% |
| Dabangg | 6552 | 12% | 9118 | 14% |
| ETV Bihar Jharkhand | 2935 | 5% | 3300 | 5% |
| Sangeet Bhojpuri | 1557 | 3% | 1403 | 2% |
| DD Bihar | 1207 | 2% | 1226 | 2% |
| Dangal TV | 5691 | 11% | 9908 | 15% |
| Bhojpuri Cinema | 14875 | 28% | 21446 | 32% |
| Zee Purvaiya | 931 | 2% | 719 | 1% |
| Anjan TV | 1387 | 3% | 1732 | 3% |
| Oscar Movies Bhojpuri | 1286 | 2% | 991 | 1% |
| Mahuaa Plus | 1117 | 2% | 1566 | 2% |
| Week 5 – 30th Jan’16 – 5th Feb’16 | ||||
| Week 4 – 23rd Jan’16 – 29th Jan’16 | ||||
According to the ratings of BARC for week 5 of 2016, Big Ganga has delivered 15957 GVTs with a channel share of 30% followed by a distant no. 2 Dabangg with 12% share and 6552 GVTs and ETV Bihar Jharkand stood at no. 3 with 5% share and 2935 GVTs.
BIG Ganga offers exquisite and dynamic content for family viewing which resonates well with the masses and the outcome was the numbers. The Channel also lines up number of new shows this year namely Makar Sankranti, Rasoi Ki Rani, BIG Memsaab Season 7, Mele Ka BIG Star, Shaurya Samman, Ganga Bhojpuri Cine Awards etc…
The channel also enjoys excellent reach as it is being distributed across all cable operators in Bihar and Jharkhand such as Digicable, WWIL, Hathway, Darsh and Maurya and DTH players like Airtel, Dish, Reliance Digital, DD Direct and Videocon.
